Research On Dental Doctor Medical Holding Group Chain Operation Strategy Optimization

With the realization of the first centenary goal,China’s economic development has entered a new era,and the disposable income of urban and rural residents has been increasing.At the same time,with the implementation and deployment of the strategy of healthy China,people’s demand for health is increasing,and the market demand for oral medical services is also increasing.According to statistics,China’s oral market capacity of at least 100 billion,more and more investors have entered the field of oral services,and these oral medical service enterprises mainly to chain operation as the model.The reason why the oral chain management model can be quickly popularized in major cities as a specialized medical treatment is mainly because of its low threshold and fast popularization.As a high-end dental service provider in East China,The Dental Doctor Medical Holding Group operates in a national chain mode.At the same time of rapid development,it is also faced with the need to standardize the chain management,unified service of each chain store,and ensure the quality of chain stores.The main research objective of this paper is how to highlight the siege and provide countermeasures and suggestions for the sustainable development of The Dental Doctor Medical Holding Group by optimizing its own chain management strategy.Based on the literature research of the chain management mode,this paper takes The Dental Doctor Medical Holding Group as the research object and the optimization of the chain management strategy as the research content,and studies The Dental Doctor Medical Holding Group.The main research methods are literature analysis,expert interview,questionnaire survey and comparative analysis.First of all,this paper analyzes the core content of the chain operation of the private oral group.Secondly,the paper analyzes the marketing strategy of the chain operation of The Dental Doctor Medical Holding Group,and analyzes the main problems of the chain operation.Thirdly,we conducted in-depth research on these problems,collected data on service satisfaction,marketing methods and talent team construction,conducted expert interviews,obtained the causes of these problems,drew lessons from the experience of some well-known enterprises,and finally obtained optimization strategies and proposed optimization measures.This study believes that in order to implement chain operation in a longer term and efficiently,The Dental Doctor Medical Holding Group must solve the following problems: unified service process standards,unified marketing work,uniform quality of clinical diagnosis and treatment,talent team construction,stable operating performance of chain stores.The study of this paper not only has an important practical guiding significance for the optimization of the chain management strategy of The Dental Doctor Medical Holding Group,but also has a certain reference value for the development of the chain management of domestic private dental medical industry.