Research On Marketing Strategy Optimization Of B Company’s Aggregate Payment Business

The times are advancing and science and technology are developing.With the vigorous promotion and popularization The development trend of Internet technology,big data technology and cloud computing technology technologies,the popularity and application of mobile payment in China has shown a blowout growth.China’s mobile payment market is led by Ten Pay and Alipay.Brand enterprises such as cloud flash payment,jd.com and Baidu wallet have joined in succession.Mobile payment products,software and hardware systems and supporting operation services have also made comprehensive progress.In this context,as the first batch of old B companies that have entered the payment market and obtained payment licenses,they are very optimistic about the development prospect of aggregate payment,have planned to enter the scenario operation with aggregate payment products as the main way of acquiring documents,and have formulated marketing strategies to expand and consolidate the market.By 2021,the aggregate payment market will be saturated.The main content and value of this article is In the increasingly difficult development process to get core competitiveness,create a new growth point.This paper takes the work practice of B enterprise as the main body of research in the market,focusing on the company’s layout in Shanghai,the main market.First of all,we need to understand the operation of the aggregated payment business scenario in a first tier city such as Shanghai,deeply collect the business development status of Company B,and analyze the market competition environment that Company B is facing through Collection payment features business and real-world business applications.Secondly,from the perspective of the overall operating status of Company B and the marketing results of the aggregate payment business,we can analyze the problems and reasons together.With regard to the problems such as the obvious slowdown in the market expansion and growth of the aggregate payment business of Company B,the decline in the volume of new merchants,and the decline in the volume of existing merchants,we can predict the bottleneck of business development in the future.Finally,looking forward to the future marketing direction of aggregation business,the following marketing strategies of aggregation payment business of Company B are proposed in Three levels: establish the basic framework of marketing strategy,again target market positioning and different sales strategies.This paper takes the actual business situation of Company B as a case.Its significance lies in thinking and analyzing with methodology under the complex environment background.For example,using the SIVA theory that is more suitable for the rapid development stage of the Internet,focusing on small and micro businesses,using the search engine that is suitable for the Internet to search for the needs of merchants.First,use the interview method to initially explore the existing problems,and design a questionnaire to collect real market feedback,To locate the problems in the marketing strategy,Provide reference materials for B company to build new marketing strategies,and assist B company to improve its comprehensive competitiveness enterprise leading edge.At the same time,this paper provides valuable reference for other similar enterprises in this industry,and the process and conclusions of the analysis in this paper also provide reference for enterprises in other industries In a similar environment.