Research On The Marketing Strategy Of "Small And Micro Loans" Of C Ban

Small and micro enterprises play an important role in China’s economic development and constitute an important part of China’s economy.They play an important role in absorbing employment,promoting social development and technological innovation,and promoting common prosperity of the whole society and improving people’s livelihood.Based on the research on the marketing status of C Bank’s "small and micro quick loan",this paper aims to point out that small and micro enterprises are faced with many problems in the process of development,such as financing difficulties and long financing cycle,which have brought great obstacles to the development of small and micro enterprises.With China’s strong support for private enterprises and small and micro enterprises,Bank C,as a participant in the regulation of national financial policies,is a directly involved in solving the financing problems of small and micro enterprises.How to help these enterprises to solve financial difficulties and provide convenient services will be a topic worthy of in-depth discussion for a long time.This paper mainly intends to comb the C bank "small loan" marketing present situation and the marketing environment analysis,through the combination of 4 p marketing theory,STP theory and SWOT analysis method,in-depth analysis of the C bank within the jurisdiction area of the industry type and the characteristics of small micro enterprise,combining small micro enterprise loan demand within the jurisdiction of the C bank,and putting forward the C bank "small loan" marketing mixed strategy,In this way,the accumulated total loan volume of small and micro enterprises of C Bank and the market share of the jurisdiction of C Bank can be improved,and the comprehensive competitiveness of C Bank in the jurisdiction of C Bank can be improved.The purpose is to help C Bank realize digital strategic transformation,and at the same time,to realize a change of business channel for "small and micro loans" of commercial banks from traditional mode to online platform.Under the strong support of the national inclusive finance policy,commercial banks should be fully utilized as the main financial body to support the rapid and healthy development of small and micro enterprises.In the process of solving the financing problem of these enterprises to open up a new battlefield highland,greatly expand the coverage of loan customers can be expanded greatly so that marketing becomes more strategic.