Study On The Performance Management Optimization Of Salespeople In C Real Estate Company

In recent years,due to the continuous strengthening of real estate regulation,fiscal tightening,and intensified market competition:affected by the epidemic,the purchasing power of the market has declined,and the sales pressure of real estate companies has also been increasing.Company C is a large real estate company based in second-and third-tier cities.In recent years,it has faced the influence of factors such as the tightening of the real estate market and the tightening of bank housing loans,as well as the problems of enterprise transformation and upgrading,and the demand for a more stable and faster development path.At the same time,the sales department needs to optimize the performance management of sales personnel in the face of transformation and upgrading.As the center of enterprise human resource management:the role of performance management is becoming increasingly prominent.It is imminent to optimize the company’s performance management model and indicators by analyzing the performance of C company’s sales staff.Through the investigation of the sales staff of C real estate company,makes a theoretical analysis by analyzing the problems existing in the performance management of the C real estate company,proposes solutions and safeguard measures,and finally comprehensively optimizes the plan.The first chapter mainly introduces the background and significance of the research,as well as the theoretical basis of the application of related theories,and the research status at home and abroad.The second chapter mainly talks about the introduction and background of C company,and uses PEST to analyze the current situation of the environment that performance management faces.The third chapter makes in-depth excavation and analysis of the problems faced by C company by means of questionnaires,and puts forward the problems faced by C company’s current performance management.The fourth chapter summarizes the existing sales staff performance management of C real estate company.The results show that there are deviations in the understanding of performance management,affecting the performance management of C real estate salespersons,and its causes are analyzed.The fifth chapter analyzes the implementation guarantee.Different safeguards are clarified to enhance the enforceability and sustainability of performance management.Chapter 6 analyzes the conclusions of the paper.Based on the performance management of the real estate company and the operating conditions of the C company,this paper has a certain reference value for the marketing management of the real estate company.This study tracks the performance evaluation of C real estate company’s sales staff from a dynamic perspective to obtain more targeted results.