Research On The Optimization Of Qingdao Tourism Market Supervision Model From The Perspective Of Collaborative Governanc

In recent years,with the vigorous development of national economy,Qingdao has become one of the most important tourist destinations and tourist source cities in China.However,as there are still a series of illegal and unlawful business disorders in Qingdao tourism market,such as the Qingdao prawn incident and unreasonably low price tours,which hinder the healthy and stable development of Qingdao tourism,the tourism market supervision mode in Qingdao needs to be optimized.To achieve effective regulation of Qingdao tourism market,it is not enough to rely on the government’s own management,coordination and implementation,but also to accurately grasp the concept,connotation and development direction of collaborative governance,strengthen the coordination within the government and between departments,encourage the participation of all social forces,including social organizations,enterprises and the public,etc.,to establish a collaborative governance model led by the government and shared by social forces.From the perspective of collaborative governance,this paper analyzes the regulatory model of Qingdao tourism market by using the methods of literature analysis,in-depth interviews and grounded theory research,this article first explains the basic connotation of the supervision model of the tourism market in Qingdao,and then,through interviews with 22 relevant stakeholders in the tourism market,explores and analyzes the coordinated governance model and effects of the supervision of the tourism market in Qingdao,further from the tourism market supervision main body,the main body of management and consumer to explore the causes of specific problems in the supervision.Through research and application of collaborative governance theory,this paper puts forward some countermeasures and suggestions,such as establishing inter-departmental coordination and linkage mechanism,giving full play to the functional advantages of social forces,and realizing the effective coordination between government and social forces,to improve the coordination governance level of Qingdao Tourism Market Supervision.The purpose of this study is to explore a practical and effective model of coordinated governance of Qingdao tourism market,so as to better regulate the order of Qingdao tourism market and promote the healthy and orderly development of Qingdao tourism industry.