Research On The Impact Of Agricultural Product E-Commerce Development On Farmers’ Income

As the most important component of rural e-commerce,e-commerce for agricultural products is one of the fundamental tasks of the rural revitalization strategy.More and more farmers rely on e-commerce to overcome the sales difficulties of agricultural products.At the same time,e-commerce for agricultural products is also an important channel to promote the development of modern agriculture and increase farmers’ income.The report of the 19 th National Congress of the Communist Party of China pointed out that the fundamental issue related to the livelihood of the people is the issue of agriculture,rural areas,and farmers,The top priority in the work of the entire Party is how to solve the three rural issues.In order to effectively solve this problem,it is necessary to implement the rural revitalization strategy.The e-commerce of agricultural products based on "Internet plus" is an effective means to achieve rural revitalization and rural digital development.In today’s society,the rapid development of the internet has just brought new opportunities to the development of agriculture.The most representative is the e-commerce platform for agricultural products.Firstly,the emergence of e-commerce platforms has changed the traditional circulation and trading methods of agricultural products,and secondly,it can promote industrial transformation and upgrading to drive the development of the agricultural industry.Relying on e-commerce platforms,consumers and producers are closely integrated.The close combination of e-commerce and agriculture can solve the problem of information asymmetry through networking,digitization,and informatization,reduce farmers’ production costs,expand market demand,and promote agricultural industry upgrading.The close combination of e-commerce and agriculture can solve the problem of information asymmetry through networking,digitization,and information technology,reduce farmers’ production costs,expand market demand,and promote agricultural industry upgrading.It can also closely combine the primary,secondary,and tertiary industries to increase farmers’ economic benefits and improve employment rates.This article mainly studies the relationship between the development level of agricultural product e-commerce and farmers’ income using different research methods.It mainly conducts detailed research and analysis from different regions and income levels.By using literature research methods,relevant literature at home and abroad is sorted out,and the current research results and shortcomings of agricultural product e-commerce development abroad are summarized,Using empirical analysis to study the impact of the current development of agricultural product e-commerce on farmers’ income in China,the following conclusions were drawn after combining domestic and foreign research results:(1)The development of agricultural product e-commerce has a promoting effect on farmers’ income,and the development of agricultural product e-commerce has changed farmers’ income channels;(2)The development of agricultural product e-commerce has changed the income structure of farmers,with wage income occupying the main position of farmers’ income and promoting wage income;(3)Farmers’ income has regional limitations,with the highest in the eastern region and the lowest in the western region.However,agricultural e-commerce has the greatest stimulating effect on the western region.As an important achievement of Internet + agriculture,agricultural product e-commerce makes the following suggestions through the domestic and foreign research and the empirical research results: 1.Strengthen the construction of agricultural products e-commerce infrastructure;2.Improve relevant policies for the development of agricultural products e-commerce;3.cultivate talents of modern agricultural products e-commerce practitioners;4.Strengthen the concept of innovation and development.