Research On Financial Risk Analysis And Control In Tencent Based On Efficacy Coefficient Method

In recent years,our economic environment is more and more complex,and the market competition is more and more intense.Internet economy is developing rapidly under the background of the current era of big data,and Internet enterprises are becoming more and more important in the market.Faced with the slowdown of domestic economy,Internet enterprises are suffering from economic crisis.Although the development opportunity is superior,enterprises have to bear the unpredictable danger.With a large proportion of science and technology,new business models and market changes,Internet enterprises have a heavy burden in the production and operation process compared with traditional enterprises.The financial risk of Internet enterprises has become an increasingly important topic.How to conduct financial analysis and risk prevention for Internet enterprises different from traditional enterprises is an important basis for Internet enterprises to understand and improve themselves.A more accurate analysis of the risks of Internet enterprises and a more accurate and sensitive discovery of the risks faced by Internet enterprises is an indispensable link to help Internet enterprises achieve further development and the Internet economy to a higher level.Internet enterprises should carefully analyze the financial risks contained in their operation process,take targeted measures to reduce the financial risks,make the enterprise healthy and stable development,avoid the enterprise Mired in business difficulties.Therefore,it is of great significance to make rational and accurate comments on the financial risks of Internet enterprises,and take effective methods to prevent the interference of financial risks on the stability of the company on this basis.There are numerous researches on enterprise financial risk assessment and financial risk management at home and abroad,but the researches focusing on Internet enterprises are still pursuing the optimal solution.The factors affecting the finance of Internet enterprises are not limited to the financial level.The use of a single method is not enough to reflect the financial characteristics of Internet enterprises,and may not be able to fully and timely discover the existing financial risks.This paper takes Tencent as the research object,comprehensively analyzes its financial management,and summarizes its related research.It contains the related concepts of financial risk,and then elaborates the research process and ideas of this paper,which lays the foundation for the theory.Then,several important financial indicators in Tencent’s financial business are studied,including its basic financial situation in the past ten years,its assets,liabilities,earnings,and cash flow.Then,the main financial data are analyzed,and the risks in financing,investment,operation and cash flow are determined.Then combined with the financial situation of the enterprise,the financing channels are subdivided,the main investment flow and other operating characteristics are clarified,in order to analyze the causes of risk.Finally,the reasons for the company’s financial risks are summarized.Combined with the analysis of the causes of risk,combined with relevant theories to Tencent’s financial risk control solutions,clear specific measures,such as control of financing scale,expand financing channels,establish investment decision-making mechanism,rational use of funds and efficient ways.At the same time,the development of other Internet enterprises in the process of operation and development of risk control methods have a reference for the development of the company to provide a reasonable improvement reference.