Research And Prospects Of Development Path For A Property Empowerment Platform Based On Platform Lifecycle

With the overall upgrading of the property industry,leading property enterprises rely on digital technology to build property enabling platforms helping small and medium-sized property enterprises improve their service level,which has become an important market opportunity.Although leading property enterprises have relatively profound professional capabilities and industry resources,it is not easy to build a property empowerment platform.A Property Empowerment Platform concerned in this thesis is an innovative project incubated by X Company,a leading enterprise in the property industry.A Property Empowerment Platform has established a certain first-mover advantage in the industry,but it still faces prominent issues such as difficulty in accurately identifying key customer needs,low total customer satisfaction caused by fragmented service products and lack of scalable product capabilities when serving customers.This thesis uses literature analysis and case study methods to analyze the problems of A Property Empowerment Platform and finds that these problems are actually common issues during the platform lifecycle that should be resolved in stages and steps.Based on the evolution framework of the platform’s start-up,growth and expansion stages,this thesis analyzes the causes of the existing problems of A Property Empowerment Platform combined with the iron triangle project organization mechanism and proposes the path design and implementation plan of the platform development based on the successful experience refining of benchmark cases.The research conclusion shows that the property empowerment platform needs to clarify the stage focus and develop through the dynamic coordination of account managers,solution managers and fulfill managers.Specifically,in the platform start-up stage,account managers should advance the platform driven by customer needs,including focusing on customer requirements,building good customer relations,establishing contacts with potential customers and collecting demands and feedbacks.Solution managers must design suitable products and services to meet the needs of potential customers guided by account managers while fulfill managers turn the platform’s products and services into reality and carry out practical solutions.In the platform growth stage,solution managers require to coordinate with account managers and fulfill managers to provide more comprehensive and systematic customer solutions.Account managers should understand user needs and provide valuable information to solution managers when solution managers and account managers provide more comprehensive and systematic solutions for users together.Fulfill managers promptly understand actual needs and pain points of users and then improve the platform.In the platform expansion stage,fulfill managers need to precipitate scale products.Meanwhile,account managers should track,nurture leads,bind deep customer relations and provide revenue-generating and long-term cooperative solutions for customers.Solution managers integrate with customers to evaluate revenue generation and develop long-term cooperation while fulfill managers standardize the development process,improve delivery quality and expand business.