Research On Development Strategy Of Rural Tourism In Taishun County Based On RMP Analysis

The Work Report of the 20 th Party Congress has addressed the development of rural tourism and emphasized on the empowerment of rural revitalization.Rural tourism industry is undoubtedly an important starting point for the implementation of rural revitalization,and it is an inevitable aim to develop characteristic industries,promote rural development,and strengthen rural construction.In recent years,due to the impact of COVID-19,the domestic tourism industry has suffered great loss,especially the traditional group travel and overseas travel.Rural tourism with the theme of leisure,ecology and green has become a new development point of the domestic tourism consumption market.Rural tourism can not only meet people’s growing demand for tourism consumption,but also promote rural cultural communication and rural industrial upgradation.Taishun County is a mountainous area located in southern Zhejiang Province,enjoying the typical characteristics of ‘nine mountains,half water and half land’.The county has rich tourism resources,profound cultural deposits and distinct local characteristics,so it has a very obvious advantage in developing rural tourism.Based on RMP analysis theory,using Taishun County as the research destination and rural tourism as the center,this paper carries out Resource analysis on the natural resources and cultural resources of this area,and then conducts an in-depth study on the current situation of rural tourism market in Taishun County to obtain Market analysis,and carries out Product analysis on the classification and current situation of rural tourism products in Taishun County,and designs questionnaires.Through the questionnaire survey of tourists,tourism operators and tourism industry practitioners,we can reach understanding about the current situation of rural tourism market in Taishun,analyze the demand preference of rural tourism tourists,and use SPSS software to make a statistical analysis of the questionnaire results.It is concluded that the low quality of scenic spots is not high,the grade of rural tourism is low,and the integration of tourism development is not deep,and it is also stated that the lack of tourism infrastructure and other problems exist in the development of rural tourism in Taishun County.Combined with the life cycle theory of tourism products,sustainable development theory and other theories,aiming at the current problems of rural tourism in Taishun County,this paper puts forward the overall thought and development strategy of rural tourism products development in Taishun County.By developing rural tourism products with Taishun characteristics,improving the development environment of related industries,broadening the publicity channels,establishing the brand image of Taishun rural tourism,strengthening the cultivation of compound talents,improving the development and protection mechanism,the core competitiveness of rural tourism in Taishun County can be comprehensively improved,which provides practical significance for the development and creation of rural tourism products at the county level.Finally,by promoting the coordinated industrial development and resource protection in local area,the fast advance of rural tourism Taishun County featuring in green and high-quality can be well anticipated.