Research On Marketing Strategy Of LXH Bakery Food Corp

The rapid expansion of China’s economy has seen a dramatic rise in the income of its citizens in recent years,with food consumption providing a strong impetus and the industry’s scope being broadened.Food consumption can now be said to be an important force driving consumption.Among them,baking products have gradually become an important choice for consumers’ daily leisure and catering because of their rich varieties,exquisite appearance,fragrant taste,soft taste,dexterity and portability,which can adapt to the pace of modern life and changes in people’s living habits.At the same time,more and more enterprises pay attention to baking products.This paper takes LXH Bakery Food Corp as an example.This paper first delves into the research background,elucidates its practical and theoretical importance,and introduces the research concepts and techniques.Subsequently,it employs PEST analysis to elucidate the issues and evaluate the causes from political,economic,social,and technical perspectives of LXH Bakery Food Corp.’s environment.Then,through the analysis of LXH’s external competitive environment,it focuses on the competitiveness of its existing competitors,potential industry competitors,substitutes,and the bargaining power of suppliers and buyers.SWOT analysis was employed to delve deeper into LXH’s potential,dangers,advantages,shortcomings,and other facets.Subsequently,based on the above analysis,and in combination with the information obtained through interviews and questionnaires,we will collate and analyze the problems existing in the development of LXH,and formulate more scientific,objective,and effective marketing strategies for LXH.Finally,in order to ensure the smooth implementation of LXH’s service marketing strategy,relevant safeguard measures have been formulated from the aspects of strengthening the management of the marketing department,strengthening the management of the product department,optimizing the human resource system,and improving the team building.I aspire to furnish some insight and reference for the swift evolution of LXH Bakery Food Corp and the organizations and people engaged in pertinent studies through this investigation.