Research On Internet Food Safety Issues From The Perspective Of Consumer

In recent years,with the wide application and rapid development of e-commerce and the advantages of the Internet,Internet food has rapidly become a part of the lives of many consumers and has won the favor of more people.The Internet can not only enable consumers to taste all kinds of delicious food without leaving their homes,but also make it more convenient and faster for consumers to buy the food they need with high quality and low price.In recent years,the problem of food safety on the Internet in China has become more and more serious.It has become a core problem that needs to be changed urgently and has also become a very worrying problem for the general public.Due to the existence of risks on the Internet,it is more difficult for consumers to safeguard their legitimate rights and interests,and it also aggravates the hidden dangers of Internet food safety.Therefore,consumers should try to avoid food safety problems and fully understand the hidden dangers of Internet food.The following part will analyze the existing problems and causes of Internet food safety in detail.In this paper,based on theory of "Internet +" food,consumer behavior research,food safety research,the Internet food safety governance countermeasure research theory,from the perspective of consumers,to the Internet security measures and mechanism of food safety in our country as the research object,through collecting the questionnaire survey of consumer data,can be summed up the problems consumers cognitive biases,ensuring food safety,the Internet business selling illegal behavior in a variety of forms,lack of regulatory.Analyze the food safety problems in the Internet food trade,and take the problems as the guidance.From the social level: give play to consumer,social and media supervision of public opinion;From the platform level: play the monitoring role of the platform,optimize the third-party platform credit evaluation system;From the consumer level: choose reputable online business and transportation mode,should fully understand and use the platform,improve their participation.From four aspects to develop Internet food safety countermeasures to ensure China’s Internet food safety measures and mechanisms.