J Bank Internet Consumer Finance Business Risk Management Optimization Research

At present,with the rapid development of China’s Internet industry and the continuous penetration of mobile payment in national life,Internet consumer finance business has achieved vigorous development.It plays an indelible role in promoting the growth of national economy,and also provides convenience for people’s life.Internet consumer finance accurately reaches customers and needs by virtue of massive behavior data,artificial intelligence and other advanced technologies on the Internet platform,and obtains a large number of customers without being affected by geographical restrictions.Its social ecology can continuously calibrate customer portraits and has various specific consumption scenarios.Compared with traditional consumer finance products such as installment and credit card,Internet consumer finance products have the advantages of convenience,flexibility,high efficiency and high degree of innovation.However,due to the particularity of online application,such emerging industries also have multiple difficulties,such as the aggravation of credit risk,high non-performing rate,frequent fraud risk,and difficulty in monitoring capital flow.For commercial banks,how to actively cater to the market development and transformation on the basis of following the requirements of the new regulatory rules,in the current more complex market environment,constantly expand market share,select high-quality customers,reduce credit risk and improve asset quality,is undoubtedly a higher requirement for the risk management of Internet consumer finance business of commercial banks.In this paper,J bank as the research object,through a large number of literature research,its existing Internet consumer finance self-management and Internet platform cooperation business model are summarized,the regulatory bancassurance regulation No.9order on the latest rectification requirements of Internet loans,as well as the current market competition pressure are sorted out,respectively on the existing customer group sinking,fraud The four typical cases of risk,capital flow difficult to monitor,and profit seeking cash flow behavior are reproduced and analyzed one by one to find out the crux of the problem,so as to put forward for the J bank’s Internet consumer financial business,in the pre loan investigation and access section,we should strengthen the identification risk of Fan Fei’s self examination through the use of anti fraud technology,and at the same time,we should calibrate the customer portrait through the big data to promote the precision marketing.In the process of credit approval,the independent personal credit scoring model should be continuously improved to prevent credit risk,and the multi risk should be controlled through the establishment of individual customer co bond model;in the process of post loan tracking and monitoring,the monitoring of capital flow should be strengthened,and the real-time blocking of fraudulent transactions and cash out behavior should be strengthened.The optimization scheme covers the whole process risk management of J bank’s Internet consumer finance.Meanwhile,it puts forward various safeguard measures,such as improving the organizational structure,strengthening the system construction and increasing the protection of consumers’ rights and interests from the internal conditions,improving the credit reference system and strengthening the supervision and further standardizing the Internet platform from the external conditions.The optimization scheme can help J bank to further improve its risk management and control ability,and has certain reference significance for similar Internet consumer finance business in the same industry.