Research On Risk Management Of Internet Consumer Finance Business Of L Bank

With the rapid iteration of Internet technology and the continuous emergence of financial innovation,the Internet consumer finance business model emerged at the time require,meets the credit needs of a large number of sinking customers,improves the efficiency of resource allocation,attracts many business entities,including traditional banks,and becomes the core direction of the expansion of some banks’ personal credit business.However,compared with the traditional credit business,the new risk and challenges brought by Internet consumer finance business make it difficult for some banks to directly reuse the original risk management process and tools in risk management,which puts forward new requirements for the risk management of banks,How to do well in risk management has become an important issue that needs to be solved urgently by L Bank,which takes Internet consumer finance as one of its main businesses.Based on the above background,this thesis integrating research methods such as literature research,case analysis,quantitative analysis and interview survey,and based on risk management theory,information asymmetry theory and long tail theory as the foundation to conduct research and analysis on the risk management of private L bank’s Internet consumer finance business.Firstly,this thesis analyzes the concept and characteristics of the risk management in Chinese banks’ Internet consumer finance services,and sort out the research status of domestic and foreign internet consumer finance concepts,risk types,causes and risk management.Secondly,this thesis introduces the current risk management situation of L Bank’s Internet consumer finance business,and uses interview survey to understand the business process and identifies the risk factors in the business process.Then,based on the identified risk factors,the analytic hierarchy process and fuzzy comprehensive evaluation method are used to comprehensively evaluation of the risk level of L Bank,and the main reasons for the risk of L Bank are clarified by combining the interview survey method.Finally,based on the actual situation of L Bank,this thesis proposes specific risk control suggestions for L Bank’s specific risk causes.Through research and comprehensive evaluation of the risk evaluation index system of L Bank,which identified 5 risk categories as first-level indicators and 14 risk factors as second-level indicators,the risk level of L Bank at the present stage is at a relatively high level.Excessive reliance on cooperation platforms,incomplete collection of customer information and data,lack of reputation risk monitoring mechanism,weak awareness of comprehensive data management,and lack of continuous supervision of cooperation institutions are the main reasons for the high risk of L Bank’s business.In order to better control risks,the thesis suggests that L Bank should give full play to the advantages of big data analysis and artificial intelligence technology and learn from the experience of advanced Internet enterprises.Put forward risk control suggestions such as strengthening the integration of life scenes and consumer financial products,improve risk control capabilities such as identity identification and credit status identification,improving the public opinion risk early warning and monitoring mechanism,strengthening the system anomaly verification and early warning mechanism,strengthening the whole process management mechanism of cooperative institutions,and put forward corresponding safeguard measures to supplement the existing risk control weaknesses.It can help alleviate the management problem that L Bank is difficult to maintain a balance between business development and risk control.At the same time,the research of this thesis not only promotes the development of L Bank itself,and provides reference for the risk management of financial institutions with the same regulatory background and business products,but also enriches the theoretical system from the perspective of participants in the Internet consumer finance market.