At the end of 2022,along with the rapid development of our country,the Central Economic Work Conference put forward three building city signals,China’s real estate market dynamics of volatile changes,the real estate market expects the market to recover.At the early stage of the development of the real estate market,China’s real estate enterprises adhere to the asset-heavy model,there are many drawbacks,such as corporate financing difficulties,hoarding capital land and land,high asset and debt ratios,etc.From the previous strict policies and restrictions led to real estate enterprises in financing,operating enterprises to bear the increased risk,and even the situation of capital chain breakage.Therefore,real estate enterprises are constantly seeking new profit points,new real estate development and capital operation models.The light asset operation model is gradually becoming a strategic model for many real estate enterprises to follow.Based on the combination of relevant literature at home and abroad,the definition of light capital and its characteristics are sorted out,the development status of the real estate industry is introduced in the subsequent analysis,and Vanke Group,a representative of the real estate industry,is selected as a research case,Vanke Group is the earliest enterprise to carry out the transformation of light capital strategy,there is a wealth of data and information available for research,and Vanke Group is in the leading position of the industry,this paper firstly analyzes the motivation and ways of Vanke Group’s transformation,secondly analyzes the changes of financial data of Vanke Group’s light capital,This paper firstly analyses the motivation and ways of Vanke Group’s transformation,secondly analyses the changes in financial data of Vanke Group’s transformation of its asset-light operating model in both horizontal and vertical financial performance,summarises and analyses the possible problems in Vanke’s transformation of its asset-light operating model,and finally puts forward corresponding suggestions.It is hoped that this will improve Vanke’s asset-light operating model and provide some insights for the transformation of other real estate enterprises,especially those that have not yet undergone asset-light transformation or are in the process of doing so. |