Group Financial Performance Analysis Of Asset-Light Operating Model Transformation

Based on the rapid development of the market economy,the real estate industry has been the important support of GDP.However,due to a series of Macroeconomic regulation and control,changes in industrial characteristics and industrial homogeneity and other factors,the era of rapid development of China’s real estate industry has come to an end,and the asset-heavy operation mode is difficult to adapt to the current development.For example,the urbanization rate is slowing down,and the number of born population drops significantly,resulting in serious inventory overstock.Land prices are rising,the profits of housing enterprises are not as profiteering as in previous years,and the new policies of the state and banks lead to increased financing pressure.Therefore,real estate enterprises should consider how to try new operating models and find new profit models according to their own advantages.In order to adapt to The Times,some Chinese real estate enterprises gradually shift from asset-heavy team to asset-light operation.It has become a mainstream trend in the real estate industry to take design,take the R&D,sales and other links that occupy a certain advantage in terms of economic value added as the key points in the internal business structure system of the enterprise,and realize the enhancement of the core competitive advantage of the enterprise on this basis,the enterprises undergoing the asset-light transformation are carried out.This paper selects Vanke Group,the leading real estate enterprise,for case analysis.First of all,combined with the industry background and the enterprise itself,the transformation motivation of Vanke Group in 2014 was analyzed,and then combined with Vanke’s annual report and existing literature,the premise and transformation mode of Vanke’s specific implementation of asset-light transformation were summarized.Through the analysis and explanation of Vanke Group’s financial performance before and after the asset-light transformation from 2013 to 2021.This paper mainly uses qualitative and quantitative analysis to establish a complete financial performance evaluation system.Based on the above results,the actual effect of Vanke Group’s asset-light operation mode is comprehensively analyzed.According to the analysis,the existing problems in the transformation are found and the improvement suggestions are put forward.Finally,the conclusion is drawn: first,the asset-light strategic transformation conforms to the development trend of the industry;Second,Vanke’s transformation path makes full use of its asset light advantage;Third,the asset-light operation mode has a positive effect on the improvement of business performance,and has a positive effect,and enhance the brand realization ability of enterprises,expand the market share.