| At present,China’s social and economic development is rapid,and the level of science and technology is changing rapidly.People’s financial needs have gradually evolved from being single and simple in the past to being complex and diverse.At the same time,in the era of the epidemic,the scope of internal circulation requirements has been expanded,all aspects of demand and supply structure reform,and long-term effective policy mechanisms have been established.In the face of these unprecedented innovation challenges and opportunities of the times,driving transformation and changes in the banking industry,as well as the emergence of technology,The combination of finance and technology has become a logical,but also the only option and inevitable trend.In addition,the current era of big retail is an important direction.The iterative upgrading of financial technology and the liberation of productivity can lead to changes in the past consumption structure,such as consumer dividends and consumption upgrades,and the implementation of customer centered concepts in every corner of the bank.Through this breakthrough in retail business,it also brings new paths and incremental space for the future development of commercial banks,Financial technology can effectively combine retail business and customer needs,and the empowerment of financial technology for banking retail business will be a guiding sign and guiding light for the transformation of commercial banks.Through the development of retail business,Ping An Bank has been promoted to the top several retail banks,renowned for its rapid business growth.Insisting on the policy of technology leading and retail breakthrough internally,we will create an intelligent bank exclusive to Ping An Bank through technological innovation drive,while iterating the intelligent bank to 3.0 mode.Relying on the large platform of Ping An Group,Ping An Bank teamed up with brother companies to stack resources and exchange technologies,allowing the two major modules of "finance+technology" to drive the company’s development,applying high-tech technologies such as AI,big data models,and cloud computing to customer maintenance,company operations,and other systems,improving service quality,and empowering retail business.Ping An Bank has keenly captured this significant trend and made full use of the power of financial technology to upgrade its digital strategy.Since starting its retail transformation in2017,Ping An Bank has adhered to the technology leadership and innovation drive,and the transformation of digital enabling banks has achieved significant results.Through reviewing literature and analyzing data,analyzing financial performance before and after Ping An Bank’s financial technology strategy,and comparing with peers,this article concludes that the financial technology strategy effectively improves Ping An Bank’s core capabilities such as profitability,risk,and growth.In addition,it also builds a private platform through financial technology to achieve overtaking in retail business corners.At the same time,the financial technology empowerment strategy has been clearly defined and incorporated into the bank’s strategic management;Grasp the advantages of their own resources and coordinate the use of all resources;Adhere to the customer centric concept as a guide;The four inspirations of reshaping the retail organizational structure and talent cultivation are expected to provide some reference significance for domestic commercial banks to use financial technology for transformation,enhance their ability to serve consumers,and promote a good development trend in China’s banking industry. |
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