Research On The Competitive Strategy Of Retail Business Of Guiyang Branch Of Bank

Compared with traditional corporate banking,the retail business of banks has many advantages,such as low development costs,high business revenue,broad target customer base,large product scale,and low risk levels.In addition,by combining with intermediate business,retail business can effectively reduce the volatility and liquidity risks of banks.Currently,all commercial banks regard the development of retail business as the main direction of transformation,which is also an important area to enhance their competitiveness in the fiercely competitive financial market.This article takes B Bank Guiyang Branch as the research object,uses relevant theories of enterprise strategic management,summarizes domestic and foreign research results comprehensively,evaluates the internal and external environment of the branch’s retail business using the IFE matrix and EFE matrix.At the same time,by using the SWOT-QSPM matrix,the basic competitive strategic form that the branch’s retail business should adopt is determined,and corresponding strategic choices and execution measures are proposed.The study shows that the overall development of China’s economy is good,major macroeconomic indicators are in a reasonable range,Guizhou Province has welcomed the significant development opportunities of "National Development and Reform Commission’s No.2 Document," and the number of people and the income of urban residents in the province continue to increase.There is a huge market space for the branch’s retail business.At the same time,due to fierce competition among peers,rapid development of substitutes,and low overall visibility of B Bank,the development of the branch’s retail business also faces challenges.B Bank Guiyang Branch has achieved good results in developing retail business,with outstanding advantages in wealth management product returns and more resources allocated for the core strategy of "retail transformation" by the head office.However,the branch’s retail business also faces internal shortcomings such as poor network foundation,insufficient staff professionalism,small overall scale,and a need to improve the experience of business processes.The study suggests that B Bank Guiyang Branch should adopt differentiated strategies in a timely manner under the guidance of the head office’s "four-fifth" strategic planning,formulate differentiated products,services,channels,customer groups systems,and provide support and guarantee from aspects such as human resources,performance evaluation and incentives,operational support,and corporate culture.The branch should actively expand the market for retail business,find stable profit growth points,and strive to become "the best retail wealth and asset manager in the Guiyang market," in order to stand out and win development opportunities.