Strategy Of Science And Technology Co., Ltd. Shanghai Rainbow Logistics Development

With the rapid development of information technology, abrupt rising of electronics industry and globalization of economy. The logistics industry especially the third party logistics industry has achieved rapid development. The development of the logistics industry has become the focus of countrywide and the world. The requirement and the development potential of the third party logistics market are huge. Strategic research and formulation is essential for the third party logistics enterprise how to seize the current opportunity to get an advance rapidly progress development and make a significant contribution to improve the gross domestic product. The theme of the article is to promote the development of Shanghai Hong Di logistic company and to provide some reference and consult to the other third party logistics enterprise on the study of developing strategy of Shanghai Hong Di.The purpose of the article is to present the company’s future developing strategy based on the analysis of internal and external environment of Shanghai Hong Di. The external environment is analyzed from three aspects which are macro environment, industry environment and competition with the methods of PEST and Potter five force analysis model. In addition, the external factors Comprehensive evaluation matrix is selected for comprehensive analysis of the external environment. The internal environment is analyzed from two aspects which are enterprise resources and enterprise ability with the methods of Potter chain model. And the internal factors Comprehensive evaluation matrix is selected to analyze comprehensive internal environment. Finally, the paper put forward the target of future development and the strategic positioning on the basis of the analysis of internal and external environment. What’s more, the future development strategy and the corresponding strategy implementation measures are formulated.This article composed by four parts. The first part mainly introduces the research background and the significance, and summarizes the theory of literature related this article research. The second part focuses on the analysis of Shanghai Hong logistics technology limited company’s external and internal environment. The third part proposes the enterprise future development objective and strategic positioning and work out the strategy for the future on the basis of the former two parts. The fourth part puts forward measures and suggestions for the development strategy of the Shanghai Hong Logistics Limited company of science and technology.