Research On Optimization Strategy Of Customer Relationship Management Of NIIT Education Projec

In recent years,due to the current economic transformation at the national level,it is necessary to eliminate many inefficient primary low-end industries and vigorously develop some high-tech industries.In order to respond to the call of the country,Guizhou Province has decided to develop the big data industry vigorously.Since 2016,Guizhou Province has vigorously supported the big data industry and launched the big data strategy.Due to the development of the big data industry,the most important thing is human resources,and Guizhou’s human resources are very scarce.Under this background,some high-quality talent training institutions are needed.Therefore,the government calls on some important colleges and universities,or some private big data talent training enterprises,to cultivate big data-related talents with practical ability through joint training and cooperative education.Therefore,many big data training enterprises are given opportunities.This article takes the NIIT company’s education project as the research object,uses the literature research method,the special topic research method,the investigation research method,the depth interview method to carry on the depth analysis to the NIIT company’s customer relationship management,takes raises the question,analyzes the question,solves the question as the main line.First,introduce the research background and significance,and read the relevant literature to provide theoretical support for the follow-up research.Through sorting out the current situation of customer relationship management and multi-angle in-depth interview analysis,we found the existing problems of customer relationship management in NIIT company.Secondly,the PEST analysis method and Porter’s five forces model are used to analyze the macro and micro environment of NIIT’s customer relationship management,and the 4R marketing theory is used to sort out and study NIIT’s education projects.Through the in-depth investigation method,the existing customer relationship management strategies and current situation of NIIT’s projects are understood,and the existing problems of project customer relationship management are analyzed,Provide basis for the optimization of customer relationship management strategy of NIIT education project.Finally,by applying the 4R marketing theory,focusing on the existing problems,we design the customer relationship management optimization strategy from the following aspects:segmentation strategy,selection strategy and positioning strategy,association strategy,relationship strategy,response strategy and feedback strategy.The purpose of this paper is to make NIIT’s education projects more widely recognized by the market and consumers through the research and design of strategies,ensure that the project’s customer relationship management achieves ideal performance,and finally escort NIIT’s good development,and provide practical guidance for the development of customer relationship marketing strategies for the same type of big data education projects.