Research On The Influence Path Of Social Responsibility On Business Model Innovation Of Platform-Based Enterprises

Since 2016,the overall scale of China’s digital economy has continued to rise.Platform-based business models have become a typical representative of this period.More and more companies have adopted the strategy of developing platforms to participate in market competition.The structure of business models is incomplete,and most of them adopt strategies that partially or completely copy the business models of existing successful companies.However,on a global scale,business models that only rely on copying cannot adapt to the rapid changes in the market environment,making most platform-based companies in the early days of its establishment.In order to gain a place in the fierce market competition,it is necessary to innovate on the increasingly homogenized business model and implement differentiated strategy,so that enterprises can gain competitive advantages in their peers.Therefore,there is an urgent need to find an efficient,systematic,and holistic business practice method to help platform enterprises in their business model innovation.The integration of social responsibility and business model can help companies realize business model innovation while improving their performance.It is an inevitable choice for companies to change their traditional growth models.This article links corporate social responsibility with business models,based on the social responsibility pyramid model and business model V~3 model,and combines the characteristics of platform-based enterprises to build a system of dynamics reflecting the innovation of platform-based enterprises’business models.I learned the model and selected Jingdong as a practical case for simulation.Through the analysis of sensitive factors,the influence mechanism of social responsibility on enterprise business model innovation was deeply analyzed,and an effective path for the integration of the two to realize enterprise business model innovation was found.The simulation results show that the three components of the business model,namely value creation,value integration,and value realization,will have a positive impact on the net income of the platform-based enterprise and the size of the buyer’s user,and then have a positive effect on business model innovation.Each element of corporate social responsibility will have a positive impact on each element of the platform-based business model.The most influential element is economic responsibility,followed by moral responsibility,and the smallest is charity responsibility.Moreover,economic responsibility mainly affects value integration and value Realization;Moral responsibility mainly affects value creation;Charity responsibility has a relatively small impact,mainly affecting value integration.In addition,the value integration of the three elements of the platform-based business model is most affected by social responsibility,followed by value realization,and the smallest value creation.Based on the simulation results,three action paths are summarized:(1)Economic Responsibility+Value Integration or Value Realization→Business Model Innovation;(2)Moral Responsibility+Value Creation→Business Model Innovation;(3)Charity Responsibility+Value Integration→Business Model Innovation.Finally,based on the simulation results,this paper puts forward the suggested measures for platform-based enterprises to realize business model innovation from different dimensions.This paper uses the system dynamics method to analyze the impact mechanism and impact path of social responsibility on the business model innovation of platform-based enterprises from a dynamic perspective,providing a new research method for the research on business model innovation of platform-based enterprises,and breaking through the previous static research.And the research results provide theoretical guidance and decision-making basis for platform enterprises to realize business model innovation.