Research On Enterprise Social Networking Cloud Platform Business Model And Market Strategy Of A Company

A enterprise social cloud platform (A platform) is a new force in the social cloud of domestic enterprises field, as the continuation and development of the foreign enterprise social networking platform, this several years of successful experience and existing problem has high research value, therefore, in the foreign business model, domestic competition environment, based on the analysis of the user characteristics in this paper, there were analyzed to explore the business model and market strategy, and gives some suggestions for optimization.A platform is the industry leaders in the aspects of the user scale, profit ability, influence and development potential, this paper carries on the research analysis from the following aspects. Firstly, discussion on the success and failure during the development of enterprise social networking platform business model at home and abroad, including his creation environment, mode evolution and the development blueprint. Secondary, on the basis of key point, discussion on the current business mode of A enterprise characteristic on social cloud platform, including massive user resource, sample and efficient value proposition, perfect user experience, subversive business model and advantage of core resources, and progress in robust and elegant operation, And point out the limitations and shortcomings of commercial pattern; then, through the analysis of the audience market research and Internet users, analysis of enterprise social business mode and domestic market, therefore provides some suggestions for optimization of the market operation strategy of A platform.This research conclusions that A platform, based on Internet business model, combined with the very good solution to the issue of traditional enterprise management field, and meet the demand of enterprise users follow the new trend of Internet better, this kind of business model innovation is a form of market prospects worth can be, and the last make a optimized improved scheme based on the A platform in the current market trend.