Research On Suning Tesco New Retail Business Model And Value Creation

In recent years,due to the increasing demand for consumption,the field of traditional e-commerce has also developed rapidly.However,with the emergence of new retailer industry,the field of traditional retailers in China is also facing unprecedented challenges.At the same time,the competition among retail industries is becoming increasingly fierce,the investment in offline stores is also increasing,and even the epidemic in 2020 also has a significant impact on offline passenger flow.For traditional retail enterprises,the rapid growth they have had for more than ten or twenty years no longer exists.Enterprises urgently need to transform their business model under this background.Therefore,Suning Tesco,as the leader of traditional retail enterprises,has become the case study object of this paper.This chapter takes Suning Tesco as the research object of the main case,analyzes the basic motivation of Suning Tesco to realize the transformation of the new retail business model,and puts forward that the motivation of enterprise reform is mainly driven by industrial development,social-economic pull,cultural social and humanistic drive and the promotion of new technology;Starting from the four basic elements of the business model: value proposition,value manufacturing,value dissemination and value acquisition,this paper makes a specific analysis on the main influence paths of the reform of the new retail business model and the promotion of value innovation;At the same time,through the comprehensive analysis of the results of price innovation,Suning company found that after the change of business model price,it will promote the upgrading of the company’s value creation results by accurately positioning target customers and emotional value proposition.Its specific impact path is to transform the business model price proposition into emotional value proposition by accurately positioning target customers and price proposition,The transformation of price generation is to use the company’s self built logistics distribution facility network to improve performance efficiency and realize the coexistence of more retail modes,while the transformation of price transmission is to use dual channels to integrate with each other and form strategic partnership,so as to achieve mutual benefit and win-win results.Finally,through price acquisition,it is transformed into further promoting the upgrading of the company’s price creation results under the joint influence of the company’s revenue improvement and cost control.Through the in-depth study of the business model transformation process of Suning Tesco and other new retail enterprises,this paper discusses the specific ways in which Suning Tesco and other new retail operation models affect enterprise value innovation,and further enriches the case study articles on the improvement of enterprise value innovation by in-depth study of the deep impact of Suning Tesco business model on enterprise value innovation,In particular,this paper introduces in detail the specific ways in which the operation mode affects the enterprise value innovation,further expounds the internal mechanism in which the operation mode affects the enterprise value innovation,brings some new ideas and methods to the traditional offline physical retail companies in the same industry,and also provides some reference for their transformation and upgrading.