The Impact Of Social Network On Entrepreneurial Wellbeing Under Environmental Uncertainty:the Mediating Role Of Entrepreneurial Resilience

Entrepreneurial well-being has now become the focus of research in the field of entrepreneurship.The adverse impact of unsound formal systems on entrepreneurs is amplified in the current highly uncertain environment,which sharply reduces entrepreneurs’ expectations and confidence in the future,and many entrepreneurs suffer insomnia,anxiety,depression and even suicide under pressure.The 20 th National Congress of the Communist Party of China pointed out that "making people live happily is the great of the country",from the perspective of healthy human capital,entrepreneurs are scarce resources,and entrepreneurs’ happiness is the key to the high-quality development of enterprises and building an innovative country.Therefore,how entrepreneurs can make up for the shortcomings of the formal system through social networks,improve their ability to adapt to uncertain environments,maintain confidence,and obtain happiness is the focus of entrepreneurial theory and practice.Resilience is the key to entrepreneurs successfully fending off threats and experiencing happiness in an uncertain environment.As a resource carrier and resource channel,the social network provides support for entrepreneurs,reduces the threshold of entrepreneurship,high risk of failure and market uncertainty,makes entrepreneurs more optimistic,full of perseverance,perseverance,and actively recovers from threats and effectively responds,so as to promote entrepreneurial happiness and gain.By incorporating social networks and entrepreneurial resilience into the research framework of entrepreneurial happiness in the context of a highly uncertain entrepreneurial environment,this study answers:Can entrepreneurs use social networks instead of formal institutions to obtain the resources needed to adapt to uncertain environments,so as to achieve success and happiness? How do entrepreneurs embed their networks to access more and better resources? In order to provide targeted suggestions for Chinese entrepreneurs to actively build and optimize social networks and cultivate adaptability that matches environmental changes.Based on social network theory,resource conservation theory and psychological resilience model,this study constructs a theoretical model of "social network(scale,intensity)-entrepreneurial resilience-entrepreneurial happiness",and introduces environmental uncertainty as a moderating variable.Combined with online and offline methods,254 valid data were distributed to entrepreneurs,and SPSS26.0 and AMOS24.0 were used for data analysis.The empirical results show that the network scale and strength characteristics significantly positively affect the happiness of entrepreneurship.The positive relationship between the scale and intensity of some intermediary networks and entrepreneurial happiness in entrepreneurial resilience;Environmental uncertainty significantly positively moderates the relationship between network size and intensity and entrepreneurial well-being.The contributions of this research are: first,to introduce the characteristics of relationship structure into the research framework of entrepreneurial happiness,and further improve the research on antecedents and formation mechanisms;Second,China is a humanistic society,and the impact of typical relationship culture on Chinese happiness is obviously different from that of the West,and this study supplements the research on entrepreneurial happiness in the Chinese context.Third,previous studies on happiness protection factors have ignored resilience factors from the perspective of entrepreneurial behavior and self-efficacy,and this study further confirms the importance of resilience for Chinese entrepreneurs to recover from adversity and achieve happiness,making up for the shortcomings of existing research.Based on the results,this study proposes the following enlightenments:(1)Entrepreneurs should make friends,make good friends,and make true friends.Entrepreneurs should acknowledge their limitations and actively build and develop heterogeneous interpersonal circles;"Adversity sees true love",entrepreneurs should actively maintain and modify interpersonal relationships,increase the degree of interpersonal contacts,and cultivate interpersonal recognition trust instead of calculation and benefit trust,so as to build an effective,efficient and stable network structure;(2)Entrepreneurs should improve their ability to adapt to the environment and embrace change and uncertainty with optimism,selfconfidence and perseverance.Entrepreneurs should actively communicate with government departments,industry associations,relevant stakeholders,family and friends,communicate more,tell the truth,consciously seek emotional and resource assistance from others,transform them into their own entrepreneurial ability by integrating resources,internalize it into confidence,fighting spirit and perseverance in their hearts,improve entrepreneurial confidence and sense of control and the ability to prevent risks,so as to improve the level of entrepreneurial happiness;(3)The government should: build and make good use of the public platform for entrepreneurship,smooth the communication channels between entrepreneurs and scientific research institutes,universities,high-quality enterprises inside and outside the industry,encourage various entrepreneurial forums,entrepreneurial training and other activities,encourage role models and star enterprises to create relevant platforms,and provide support for entrepreneurs;Establish an evaluation mechanism for high-quality enterprises,such as the "specialization and innovation" launched by the Ministry of Industry and Information Technology to promote the deepening development of enterprises with high development potential;Actively build pro-Qingqing government-business relations with entrepreneurs,be fair,frank and sincere,and act positively,pay more attention to the development problems of entrepreneurial enterprises,pay more attention to the psychological pressure of entrepreneurs,guide entrepreneurial practice,truly help entrepreneurs do practical things,solve problems,and realize the high-quality development of enterprises and the realization of entrepreneurs’ self-growth and self-worth.