| With the emergence of big data and related technologies such as the Internet,Internet of Things and blockchain,tourism has become one of the most rapidly developing and promising emerging industries in the contemporary world.As an information-intensive industry,tourism relies heavily on real-time and effective interaction with tourists to disseminate tourism-related information and carry out attractive tourism activities.The traces generated by tourists searching for information become the network attention data,and the people who search for tourist destinations through the Internet can be called potential sources in tourism in a sense,and the spatial and temporal distribution characteristics shown by the network attention of Agrade tourist attractions can reflect the spatial and temporal distribution characteristics of tourist flows to a certain extent.Therefore,the study of the spatial and temporal differences in the network attention of A-class tourist attractions has certain practical guidance significance for the development of tourism market and marketing promotion of tourist attractions.In response to the problems of unbalanced tourism resources development and insufficient attractiveness of A-grade tourist attractions in Guangzhou city tourism development,this paper takes 11 administrative districts of Guangzhou city as the research area,and based on the spatial structure theory and tourism preference theory,uses the methods of scenic area network attention,scenic area dominance,spatial dislocation index,center of gravity model,standard deviation ellipse,kernel density estimation and two-dimensional combination matrix to extract 2017-2022 tourism scenic spot network attention data,using Arc GIS and SPSS and other software,through spatial analysis,to explore the distribution and dislocation of A-class tourism scenic spot dominance and network attention in Guangzhou.The results show that:(1)The temporal characteristics of the online attention of A-class tourist attractions in Guangzhou are obvious,reflecting people’s travel habits.(2)The overall change characteristics of the dominance of A-class tourist attractions and network attention in Guangzhou are opposite,with the dominance of tourist attractions showing a continuous growth trend,while the network attention shows a decline.(3)There is a spatial misalignment between the dominance of A-class tourist attractions and network attention in Guangzhou,and the center of gravity of both shows a geographic shift from south to north and forms a migration trend away from each other.(4)The spatial mismatch between the dominance of regional tourist attractions and the attention of tourism network is roughly in the distribution characteristics of "positive mismatch-negative mismatch-positive mismatch" from north to south.(5)The network attention of A-class tourist attractions in Guangzhou is mainly influenced by the social environment,the operational development of tourist attractions,the development of tourism resources and network development.Finally,this paper investigates the factors affecting the characteristics of spatial and temporal differences in the network attention of A-grade tourism scenic spots in Guangzhou.By analyzing three typical scenic spots,namely Baiyunshan Scenic Area,Rongchuang Cultural Tourism City and Jiulong Lake Resort,it is found that the overall social environment,tourism scenic spot operation and development,resource development and construction and network information technology development have a greater influence on the network attention.Based on the research results,targeted suggestions are then made for the development of A-class tourist attractions in Guangzhou. |
