Research On The Influence Of Smart Tourism Perception On Tourists’ Behavioral Intention In Guangdong Hong Kong Macao Great Bay Area

In the past,significant progress has been made in theoretical and empirical research on smart tourism,perceived value,satisfaction,behavioral intention,and other related topics,but it has rarely been extended to the research field of ethnic minority scenic spots.This study adopts research methods such as questionnaire survey and various statistical analysis methods mainly based on structural equations,and concludes that:First,smart tourism management directly and positively affects tourist satisfaction in the Guangdong Hong Kong Macao Greater Bay Area;Second,the direct positive impact of smart tourism facilities on tourist behavioral intention in the Guangdong Hong Kong Macao Greater Bay Area is not significant,but it directly affects tourist satisfaction;Third,smart tourism management does not directly and positively affect the behavior intention of tourists in the Guangdong Hong Kong Macao Greater Bay Area,but indirectly affects the behavior intention of tourists in the Guangdong Hong Kong Macao Greater Bay Area through tourist satisfaction,with a full mesomeric effect;Fourth,smart tourism service negatively affects tourist satisfaction in the Guangdong Hong Kong Macao Greater Bay Area;Fifth,smart tourism marketing negatively affects the behavioral intention of tourists in the Guangdong Hong Kong Macao Greater Bay Area.Sixth,female tourists value the internet and mobile signals of scenic spots more,and are more willing to recommend online and revisit scenic spots;Online sources are significantly higher than offline sources in terms of scenic spots security management(security monitoring)and revisiting;The young group’s perception of the importance of smart tourism in terms of night lighting,intelligent navigation,smart transportation navigation,shared electric vehicles,online delivery,personalized tourism route customization,online marketing,offline marketing,LED screen display,and intelligent temperature monitoring,as well as their satisfaction with the same type of scenic spots,is significantly higher than that of the elderly group;The lower income group has significantly higher satisfaction with intelligent navigation,personalized tourism route customization,online marketing,offline marketing,LED screen display,intelligent temperature monitoring,and their satisfaction with the same type of scenic spots compared to the higher income group;The group with lower education significantly outperforms the group with higher education in terms of online delivery,LED screen display,intelligent temperature monitoring,online recommendation,revisiting,overall satisfaction with scenic spots,and satisfaction with the same type of scenic spots.