Research On The Development Strategy Of NT Investment And Financing Platform Company

In the context of infrastructure construction becoming the policy direction for achieving stable growth,local financing platform companies,a special category of state-owned enterprises that have long participated in comprehensive development projects of local urban infrastructure,are the backbone of this round of infrastructure expansion;At the same time,in June 2022,the State Council issued Document No.20,emphasizing that the responsibility for resolving local government debt risks should be vested in provincial governments,strengthening their regulatory capacity,increasing support for districts and counties,and reducing their burdens.County S is a county under the jurisdiction of Kunming City,the capital of Yunnan Province.In recent years,its financial revenue has exceeded its income.In 2022,the public budget revenue accounted for less than one-third of public service expenditure.The overall economic development level is low,the development gap is large,and social undertakings continue to develop slowly.NT Local Financing Platform Company is one of the main bodies of the "investment,financing,construction,management and operation" of the infrastructure construction of S County Government,and plays an irreplaceable and prominent role in the socio-economic development of S County.The NT local financing platform not only helps the local economic development and urban construction update of County S,but also develops and expands its own industry simultaneously.During the development process,there are problems such as unreasonable resource structure,single financing channels,unsatisfactory main business,and aging human resources.The accumulation of these problems affects the operating efficiency of the enterprise,and ultimately may lead to an increasing risk of corporate debt default.This article takes NT local financing platform company as the research object,based on theoretical knowledge such as development strategy and strategic management,and analyzes the problems and reasons that exist in the actual operation process of the case enterprise.Combining with the internal environment analysis of the research object,PEST model and Porter’s Five Forces model are used to analyze the macro environment and competitive environment of the industry in which the case enterprise develops,Finally,the SWOT matrix analysis was used to determine the overall strategy of the case enterprise in the future with diversification strategy(ST strategy)as the development direction.The three cumbersome sectors of modern agriculture,elderly care funeral,and urban renewal were separated,focusing on resource advantages,and determining the tourism and cultural sector as the core business.Relevant diversification strategies were adopted for the competitive strategy of this sector.Prioritize the prevention of debt chain breakage risks,steadily improve business conditions,and explain the four functional strategies of optimizing existing sector business,diversified financing,diversified human resource management,and diversified investment projects.At the same time,provide guarantees for the implementation of diversified development strategies in policy mechanisms,funds,technology,and corporate culture,in order to help the case enterprise achieve the goal of sustainable and healthy operation,And provide reference and inspiration for the development strategy formulation and reform improvement of other similar platform enterprises.