Research On The Optimization Of Enterprise Profit Model

The garment industry is a favorable industry in China,and it has developed well.It has formed an integrated industrial chain from manufacturing,processing and manufacturing.The clothing market is growing steadily.Along with the development and urbanization,the requirement for clothing and its aesthetic level has been constantly rising.In terms of the scale of the market,the demand of the masses has become the greatest impetus for development.The year 2022 is the second year of "Five Year Plan",and the textile industry is in the adjustment phase.Along with the growing number of young consumer groups and the constant upgrading of consumption habits,it is necessary for enterprises to provide more high quality products and services to satisfy the needs of consumers.In the intense competition in the market,the competition among firms is no longer just about the product or the service,but also competition between profit models.The profit pattern is the key to the company’s profitability and the long term development.Businesses must continue to innovate and innovate their business model in order to be able to continue operating.It is necessary for enterprises to adjust and perfect their profit model in accordance with the different industries,the outside economy,and the environment policy.Hongdou Co.,Ltd is a textile service company whose main business is garment industry.Hongdou Co.has the superiority and the brand superiority in the domestic garment market.Its wide popularity and price friendly make it have a strong position in the highly competitive domestic clothing market.But nowadays,the market is very competitive,and companies are confronted with the problems of fierce competition,traditional marketing methods,low choice of customers,high running costs,and lack of development capacity.Based on this,this paper takes Hongdou Shares as the research object,and makes use of literature study,case study and comparative analysis to analyze Hongdou Shares’ profit model.In this article,we will introduce the basic situation and current situation of the company,then explain the composition of Hong Dou shares’ profit model,and prove that the profit model of Hong Dou shares is problematic from the point of view of EVA.Lastly,it makes a comparison with the data of Hailan Home and Youngor on the basis of the market orientation,the production method,the selling method and the R&D,the competitive advantages and disadvantages of the company’s profitability model are analyzed,and the conclusion is that Hongdou shares have some problems such as low profitability,low profitability,single profit point,lack of competitiveness and lack of R&D capacity.Through optimizing the profit model of Hong Dou shares,this paper aims to help Hongdou Shares to resolve the problems in its profit model,to give a clear direction for future development,and to promote its sound development.