Research On The Selection And Implementation Of The Competitive Strategy Of Xuzhou HHGJ Inland Port Group

In 2013,General Secretary Xi Jinping proposed the concept of building the “New Silk Road Economic Belt” and “21st Century Maritime Silk Road”.In order to grasp the construction of the “Belt and Road”,the areas along the route and inland cities have accelerated the construction of inland ports,Xi’an,Chengdu,Chongqing,Zhengzhou,Urumqi,Hefei,Wuhan,Lanzhou,Taiyuan,Changsha,and Yiwu in particular,which are With the completion and operation of the China Railway Express assembly center and regional center,the main border ports and Eurasia have opened up the main border ports and Eurasia important logistics and trade channels on the mainland.The great inspiration of the construction of land ports to Xuzhou in the inland areas has brought great inspiration.Since ancient times,Xuzhou has been an important transportation hub since ancient times.The Provincial Government and Xuzhou Municipal Government proposed to build Xuzhou HHGJ Inland Port,and regard the construction of Xuzhou Land Port as a strategic breakthrough in leading the high-quality development of the regional economy.The construction of inland port has brought opportunities to Xuzhou HHGJ Inland Port Group.The group development has achieved great achievements,but it has also brought many challenges.Facilities are backward,product homogeneity,and insufficient market competitiveness,etc.,we must adopt a positive and effective development strategy to provide motivation for its sustainable development.Therefore,this article has made the following research.This article uses Xuzhou HHGJ Inland Port Group as the research object,in accordance with the research ideas of solving problems and analyzing problems to solve problems,follow the research process of strategic selection,strategic determination,strategic implementation and guarantee.Environmental analysis,analysis of the macro environment,industry environment and competitors,internal resources and internal capabilities of Xuzhou Land and Port,use PEST model,Potter five-force analysis models,SWOT models,QSPM analysis models,to Xuzhou Land and Port Group Select and implement research.First of all,analysis of the current status,existing problems and reasons,revealing the current problems such as lack of market competitiveness in Lu and Port Group,systematically explaining the external environment and internal conditions,providing the foundation for strategic selection,and then the foundation,and then the foundation,and then the foundation,and then the foundation,and then the foundation.Then Use the SWOT model to determine the Group’s development strategy,and finally analyze the model through the QSPM analysis model to finally focus on the selection and implementation of the competitive strategy.Based on the above research,the main research conclusions obtained in this article are as follows: the group needs to make a reasonable application of the internal and external advantages.It is recommended that Xuzhou HHGJ Inland Port Group should focus on the SO strategy,that is,combining advantages to seize the competitive strategy of opportunities for progress and development,and combine It has its own advantages and accelerate the implementation of differentiated competition strategies.It mainly adopts product differentiation strategy-innovation and customization service,brand differentiation strategy-creating characteristic brands,service differentiation strategiescreating experience services,business concepts differentiated strategies-innovation "innovation " and " The specific implementation paths such as multi-type combination+" integration will help market development gradually break out of a characteristic route to implement strategic guarantees from the perspective of optimizing organizational structure,improving information construction,strengthening training and learning,improving talent recruitment mechanisms,and strengthening funding support.The above research provides a reference for decision-making ideas and strategic choices for the development ideas and strategic choices of Xuzhou HHGJ Inland port Group,and also provides a reference significance for other regions.