Research On The Problems And Countermeasures Of PF Bank’s Retail Business Development Under The Background Of Fintech

Since the 21st century,due to the increasingly developed information technology,the internal and external environment we are facing has also undergone great changes.The operating cost of commercial banks is increasing day by day,the operating profit is declining,and the development bottleneck is gradually prominent.In this complex and changeable background,retail business,with its unique advantages,is favored by the majority of commercial banks,and gradually become a new growth point of operating profit.In addition,with the rapid growth of new cutting-edge technologies represented by big data,blockchain,virtual reality and artificial intelligence,the application level of fintech has also been greatly improved.In the process of retail business transformation,PF Bank takes the deep integration of fintech and its retail business as the strategic development direction.With the increasing investment in fintech,the role of fintech in promoting the development of its retail business becomes more and more obvious.However,at present,the retail business field of PF bank has not responded well to market changes in terms of operation mode,ability and technical level,and cannot fully meet the needs of customers for the time being.The application level of fintech is still at a relatively shallow level,and relevant personnel are generally relatively short.In the context of fintech,how to do retail business well for PF bank needs to be further explored.Based on the research background and significance of the topic,this paper summarizes the definition of fintech and retail business of commercial banks on the basis of consulting and searching a large number of relevant literature,and makes an in-depth analysis of the development of retail business of PF bank combined with relevant basic theories.First,it briefly introduces PF Bank and its retail business,and then explains the development process of fintech in PF bank’s retail business.On this basis,it respectively summarizes the retail assets,liabilities and intermediate business indicators of PF Bank.Then,this paper starts with the impact of financial technology on PF Bank’s retail business.The application status of PF bank in fintech is analyzed.Then,data analysis and comparative analysis are adopted to analyze the development of its retail business.Then,the development issues of PF bank in the context of fintech are summarized and summarized.It mainly involves insufficient financial technology support,poor customer quality through channels,serious homogeneity of core products,and high defect rate of credit business.Finally,on the basis of this,it gives the countermeasures to the development of retail business under the background of fintech.It mainly includes building a technology-led organizational structure,strengthening customer-centered channel construction,improving innovation-driven product system,and improving the comprehensive risk control system.This paper provides a reference for PF bank’s future retail business development under the background of fintech.At present,with the rapid development of fintech,there are not a few researches on the key technologies of banks and the application ability of commercial banks to fintech.However,the research scope of this paper is more focused on the specific business fields of specific commercial banks,which makes a certain complement to the content of related technology researches.Secondly,in terms of the application process and methods of fintech,PF bank is representative to some extent among the medium-sized national joint-stock commercial banks.This paper takes the development of retail business of PF bank as the specific research object,and the relevant content also has certain reference value for joint-stock commercial banks with similar specific situations.