Research On The Internet Finance Business Competitive Strategy Of D Securities Company

At important meetings of the Party,the General Secretary has repeatedly issued orders to unswervingly and deeply promote reform to guide the high-quality development of the securities industry.The CSRC also said that the securities industry should serve the real economy well,can appropriately reduce the intermediary fees,so that the benefit of the people,in the Internet era,securities companies should make full use of scientific and technological means to improve the quality of customer service and scientific research level.How to seize the opportunity of The Times to innovate traditional business,and how to innovate and develop securities brokerage business under the environment of the declining commission rate and the declining income ratio is an urgent problem that every securities firm needs to solve.Through a large number of domestic and foreign literature and in-depth analysis of the problems in business development,this paper establishes that the strategic development of small and medium-sized securities firms focuses on how to implement the competitive strategy of Internet finance business.The fundamental business of securities firms faces many problems,such as intensified market competition,lack of differentiated competition,wealth management needs to complete the transformation from "business-centered" to "customer-centered" transformation,and technology enabling transformation needs to provide intelligent financial services.In the future,customer acquisition and follow-up services will be based on Internet finance,so Internet finance is an important means to improve the advantages of securities brokerages.At the same time,Internet finance can also timely feedback customer experience data and analyze and adjust the data,so as to further improve customer satisfaction.At present,there are few studies on the specific development mode of Internet finance business of securities firms,so this paper is of great significance and forward-looking.This paper consists of six chapters.The first chapter explains the introduction of the topic background,research content and method,and reviews the domestic and foreign literature in the exploration of the competitive strategy of Internet finance business of securities firms.Chapter two Analysis of the domestic development of Internet finance in securities Industry sets the tone for the full text.Chapter 3 D Status quo Analysis of Securities Company introduces the development process and Internet finance business of D Securities Company.Chapter 4 D Analysis of competitive strategic environment of Internet Finance business of Securities companies is one of the key chapters of this paper.It makes a comprehensive analysis of D securities Company from the external environment and internal environment,obtains the common problems in the development of small and medium-sized securities firms,and analyzes the problems.Chapter V.Specific formulation and guarantee means of the competitive strategy of Internet finance business.Chapter 6 research conclusion and research outlook,draws the research conclusion,points out the limitations and prospects of this paper.D Securities companies should strive to improve the wealth management ability and core competitiveness of small and medium-sized securities firms,deepen the application of financial technology,and change the operation mode of brokerage business in combination with the development trend of the Internet and regulatory requirements.In order to realize the differentiated competition strategy,it is necessary to use the tools of digital technology,use the Internet traffic,and adjust the company’s organizational structure,match the excellent composite talents and assessment and incentive measures.We hope that this paper can provide some reference for the competitive strategy of Internet finance business of domestic small and medium-sized securities firms.