Research On The Marketing Strategy Of Subilin Pharmaceutical Of Guangzhou Company A In Zhejiang Provinc

Cardiovascular and cerebrovascular diseases pose a great threat to human life and health.With the gradual improvement of people’s living standards and the development of the times,problems such as overnutrition and environmental degradation have become increasingly prominent,leading to a significant increase in the global incidence rate of cardiovascular and cerebrovascular diseases.The advent of heparin has brought hope to many patients with cardiovascular and cerebrovascular diseases.At present,heparin is the most ideal anticoagulant drug with the most clinical use,mainly used in the treatment of cardiovascular and cerebrovascular diseases It is the only effective drug in hemodialysis treatment at present.Lowmolecular-weight heparin is an antithrombotic drug formed by deep processing on the basis of heparin,which has been widely used in clinical medicine and is the first choice for the treatment of acute venous thrombosis and other diseases.According to the investigation of the clinical use effect,heparin not only has anticoagulant effect,but also has many other clinical uses,such as lowering blood fat,promoting fibrinolysis,etc.This paper has carried out a comprehensive research on Company A,collected various research materials,and carried out a systematic research on the marketing environment of the Company in Zhejiang.From different angles,it has made clear the advantages and disadvantages of the Company,the opportunities and problems it faces.When carrying out research and analysis,mainly through literature review and other methods,we carried out market research on the "Sprite Forest" of Company A,and analyzed the marketing situation of the company.Finally,we pointed out that there are many problems in the marketing of "Sprite Forest" of Company A,such as high market competition pressure,imbalance between supply and demand of products,lack of rationality of pricing,lack of sufficiency of basis,further expansion of sales channels,lack of diversity of product promotion methods,etc,It is necessary to optimize the marketing strategy.We should use the product portfolio to improve the value of drugs,optimize the pricing strategy through customer needs,solve the marketing needs by using multiple services,and optimize the promotion methods,so as to improve the rationality and applicability of the marketing strategy of company A’s Sprite Forest,enhance the market competitive advantage of company A’s Sprite Forest,and improve the health of company A Lay a solid foundation for stable development.