Research On Service Marketing Strategy Of S Branch Of China Tower Corporation Limited

In recent years,as a basic service industry,the communications industry is more sluggish than in previous years.Operators are faced with declining revenue and profits due to the rising operating costs caused by the expansion of construction investment demand,the increasing speed and fee reduction required by the state,and the continuous impact of OTT business manufacturers.How to provide better service to operators and not only increase revenue but also avoid touching operators’ sensitivities has also brought great challenges to Tower Corporation Limited.In order to achieve long-term development under the current situation,it is imperative for Tower Corporation Limited to actively seek transformation of service marketing model.Although there are a lot of researches on the marketing strategies of communication enterprises at home and abroad,these researches pay less attention to the service marketing model of Tower Corporation Limited.Especially in the era of 5G construction,the research on the service marketing model of Tower Corporation Limited has more practical significance.This thesis,from the perspective of microscopic and operational in China tower Corporation Limited S branch as the research object,the integrated use of literature study,investigation study,questionnaire survey and other analysis methods,through detailed analysis of the internal and external environment of S branch,find S branch market development strengths,weaknesses,opportunities and threats faced by,combining the theory of target markets and positioning clear next stage S branch of market segmentation,target market selection and market positioning strategy,In the way of combining theory with practice,the paper proposes seven improvement suggestions on service marketing objectives and service marketing strategies of S branch in terms of product,pricing,channel,promotion,service personnel,service process and visible display,so as to provide useful reference for improving the service competitive advantages of the branch.In order to ensure the effective implementation of the service marketing strategy of S branch,the service marketing operation team,service marketing resource investment and service marketing information platform are also guaranteed.This thesis through to S branch to study the service marketing strategy,to improve S branch puts forward the feasible strategy and implementation safeguard measures,these policies and measures to help S branch to establish service marketing strategy effectively,promote the healthy development of the company,have stronger market competitiveness,to achieve the ultimate goal of better service to customers.At the same time,it will also provide theoretical and practical support for other Chinese tower enterprises in order to enhance the competitiveness of Chinese tower enterprises in the international communication market.