Research On The Service Marketing Strategy Of Hefei Market Of Postal Express HF Compan

With the advent of the era of digital economy,China’s express delivery industry has developed rapidly.But in recent years,the price war between domestic express companies has also brought a certain impact on the development of the industry.At present,the "price war" to "service war" is changing into an extraordinary period.As a traditional state-owned express delivery company,China Post Express Logistics Co.,Ltd.is faced with complex market competition environment,which brings great challenges to its development.In recent years,with the rise of private express and the intervention of capital forces,as well as the postal system,the market share is relatively behind.At present,the post should urgently think about the problem is how to seize the market opportunity,improve the service ability,win the market recognition,so as to return to the important position of domestic express industry.This paper takes HF Branch of China Post Express Logistics Co.,LTD.(hereinafter referred to as "HF Express")as the research object,refers to a large number of domestic and foreign research materials,analyzes the market environment in Hefei by means of questionnaire survey and in-depth interview,and finds out the existing problems in HF Express’ s current marketing strategy in combination with the current marketing status of HF Express.According to STP theory and 7P theory of service marketing,the target market is determined from eight aspects of target market strategy,product,price,channel,promotion,personnel,tangible display and service process,and the scientific and feasible 7P service marketing strategy is developed,which provides theoretical basis and practical reference for HF Express in marketing work.