Research On The Marketing Strategy Of The Post And Telecommunications Printing Factory In Henan Province

Post and printing plant in henan province is the state-owned joint-stock enterprises,after more than 40 years of growth and development,has accumulated rich experience and professional production,deeply the general customers the trust and support,for a great contribution to the local economy at the same time,also actively promoted the development of the post and telecommunications in China,the future development prospect is very broad.Because of the special nature of enterprise,post printing plant in henan province contracting for specifying business more,so the turnover does not appear too big change.Today,the world economic integration has become inevitable,in this context,post printing plant in henan province to the development of a more stable,it is necessary to widen the channel of the business and development scale,in order to get more customers and business resources,thereby increasing its economic benefits.Through the investigation and research,based on post and printing plant in henan province based on the research of the marketing system and marketing strategy,marketing theory,the STP target market theory and the 4 p marketing mix theory,made a set of promotion,channel,price and so on marketing strategy,for market customers to provide comprehensive,high quality service and products,in order to promote enterprise healthy,steady and sustainable development,establishes a market development strategy,through the selection of target market,marketing strategy combination of design science,improve the economic benefits of the basic to realize to lay a solid foundation,but also must make scientific safeguard measures,truly put in place to make the strategy,to achieve the desired effect.It is using changing marketing idea,and optimize the organizational structure,and use of cultivating enterprise culture and improve the incentive mechanism,marketing strategy for the enterprise finally put in place,improve enterprise economic benefit,and to ensure the sustainable development of enterprises laid solid foundation.