Research On The Improvement Of Perfomance Appraisal System In XY Compay Sales Staff

Sales representatives are the core human resources of modern enterprises,which play a very important role in the market development and strategic development of enterprises.The sales is the main source of economic benefits for micro-credit enterprises,which provides financing and consulting services for small and medium-sized enterprises,so the performance of sales representatives is very important for the development of enterprises.Recently,many small and medium-sized enterprises,especially for micro-credit enterprises,have difficulty to develop due to some uncertain factors such as the global trade war,the intensified competition between China and the United States,the COVID-19 epidemics,et al.XY Company is the company focusing on micro-credit.There are still some problems in the appraisal system for sales representatives,which restrict the company’s long-term development.Based on the above,this study investigated the problems in XY Company’s performance appraisal system for the sales representatives.Firstly,we summarize the related theories and the common performance appraisal methods for sales representatives.Secondly,we described of the current status of the performance appraisal system for sales representatives in XY Company.Thirdly,we analyzed the sales representative’s understanding of performance appraisal in XY Company based on the expert interview and staff questionnaire survey and further explored the problems existing in the current appraisal system,such as the staff’s insufficient understanding of the performance appraisal,the lack of the communication and feedback in the performance appraisal,the ineffective application of the performance appraisal results,the unreasonable setting of the performance appraisal indicators and the unscientific performance appraisal process,etc.Based on the existing problems and questionnaire survey,we further improved the appraisal system with the balanced scorecard method and key index performance methods,standardized the process of the performance appraisal system,established a scientific appraisal index system,and emphasized the feedback application of the performance appraisal,so the links are more scientific and smooth.Finally,we established the improved performance appraisal system by optimizing the assessment organization,perfecting the process of performance appraisal system,publicizing and training performance appraisal,increasing the application of information technology,and establishing appraisal oriented corporate culture.