Analysis And Countermeasures Of Rural Tourism Development In Yichun City

Rural tourism is a new tourism industry that links agricultural economy,ecol ogical products and services in rural areas and cultural tourism industry.Yichun City,as an eco-resource-intensive region in China,takes the development of rural tourism as the focus of promoting regional economic development model transformation and industrial upgrading iteration.In recent years,Yichun City has set the development orientation of tourism industry to build "an excellent forest tourism destination in China",focusing on the effective development of rural tourism products and the formation of a comprehensive ecotourism industry development model around forest and rural vacation tourism.However,opportunities and challenges coexist in the development of rural tourism in Yichun City.On the basis of achieving good results in the development of rural tourism,Yichun City is also faced with challenges from the macro political policy environment and economic basis.There are also many deficiencies in the rural tourism industry in terms of products and services,which restrict Yichun City to continue to release the competitiveness of rural tourism.This paper studies the problems and strategies of rural tourism development in Yichun City,tries to explore strategies to improve the comprehensive competitiveness and development vitality of rural tourism in Yichun City,establishes a long-term development model of rural tourism,and empowers the rural revitalization strategy.Based on this,this thesis uses the methods of literature analysis,induction,deductive reasoning and statistical analysis.First,it clarifies the relevant concepts and theoretical basis of rural tourism,which paves the way for the research of rural tourism in Yichun.On this basis,summarize the development of rural tourism in Yichun City.Through the industry classification,achievements and characteristics of rural tourism,form an overall introduction to the current development of rural tourism,and summarize the problems that restrict the development of rural tourism in Yichun City from the aspects of the profit and loss o f rural tourism industry,the cultural attraction of rural tourism,the size and capacity of tourists,and the contribution of regional economy;On this basis,PEST,SWOT,and Porter’s Five Forces model are used to analyze and interpret the supporting environment for the development of rural tourism in Yichun City;Finally,based on the shortcomings in the development of rural tourism in Yichun City,this article explores ways to improve the competitiveness of rural tourism in Yichun City from the aspects o f tourism project attractiveness,rural tourism culture excavation,customer acquisition channels,and regional industry chain linkage mechanism.It also explores measures to ensure the good development of rural tourism in Yichun City,providing decision-making support for empowering the ecological economy of Yichun City.