Research On The Influencing Factors Of The Growth Of Start-Up Industrial Internet Platform Service Providers In Zhejiang Province

The growth of enterprises has always been a matter of great concern to the theoretical and industrial circles.With the continuous development of big data,artificial intelligence and other technologies,and the continuous advancement of digital transformation and upgrading of manufacturing enterprises,the role of industrial Internet platform service providers has become increasingly important.The industrial Internet has become an important driving force to accelerate the development of industrial innovation and the development of the digital economy.The development of industrial Internet platforms depends on the main body of enterprises.Although the scale of industrial Internet platform service providers in the start-up period is generally not large,the development potential is huge,and how to make the healthy growth of industrial Internet platform service providers in the start-up stage is crucial to building a manufacturing power.This paper focuses on industrial Internet platform service providers in the start-up stage of Zhejiang Province,and discusses the multi-dimensional factors affecting their growth based on location characteristics.First,the concept of industrial Internet platform and service provider is defined.Through a large number of literature combing,the relevant research of enterprise endogenous growth theory,enterprise exogenous development theory and enterprise life cycle theory is sorted out,and the relevant research on the influencing factors in enterprise development is also summarized.Combined with the development status of start-up industrial Internet platform in Zhejiang Province,the driving factors of the growth of industrial Internet platform service providers are clarified,and finally a theoretical model of the influencing factors of the growth of start-up industrial Internet platform service providers in Zhejiang Province is finally formed.After combing the literature,this paper summarizes the key factors affecting the growth of industrial Internet platform service providers,and establishes measurement indicators and questionnaires.The reliability and validity test of the survey data was carried out by SPSS.17 software and the model fit was verified by Amos.22 software.The empirical results show that entrepreneurial ability,innovation ability,human resource management ability,platform promotion ability,product(service)value,market environment,policy support and financing environment are eight important influencing factors to promote the growth of start-up industrial Internet platform service providers in Zhejiang Province,and there is a significant positive correlation with the growth performance of start-up industrial Internet platform service providers in Zhejiang Province.To a certain extent,this reveals the main source of power for the development of start-up industrial Internet platform service providers in Zhejiang Province,provides reference and reference for the government and relevant departments to formulate more targeted cultivation strategies and support policies,and provides reference and reference for enterprises to understand their own development status more scientifically,objectively and comprehensively.In theory,it enriches the theoretical research on the influencing factors of the growth of industrial Internet platform service providers in the start-up period,and provides theoretical support for the growth and development of industrial Internet platform service providers in the start-up period in Zhejiang Province in practice,so as to achieve the purpose of cultivating growth.