Research On The Influencing Factors Of The Growth Of Entrepreneurial Health Food Enterprises Under The Internet Background

With the improvement of people's living standards,people's demand for food has gradually changed from “satisfaction” to “health”.Especially after various additives are filled in the food industry,people's demand for healthy food is more urgent.At the same time,at twelve in the government work report of the Third Session of the National People's Congress,Premier Li Keqiang first proposed the concept of "Internet +",formulated the "Internet +" action plan,encouraged the public to innovate and start businesses,and thus promoted the economic development of China's new normal.It has risen to the height of national strategy;in the above context,the growth and sustainable development of entrepreneurial health food companies are receiving more and more attention.And through the extension analytic hierarchy process,the in-depth theoretical analysis and empirical research on the factors affecting the growth of entrepreneurial health food enterprises under the Internet background,the research contents and research conclusions are mainly reflected in:(1)Firstly,it analyzes the overall status quo of China's food industry,then discusses the development status of entrepreneurial health food enterprises,and identifies the main problems in the growth of such enterprises,including food safety issues and logistics cost issues,the talent echelon problem,the cash flow problem,the financing problem,etc.,and analyzed the causes of the above problems.(2)Research on the factors influencing the growth of entrepreneurial health food enterprises from the internal causes and exogenous opportunities,refining the main influencing factors and using the extension analytic hierarchy process to measure the contribution of the influencing factors to the Manchu Group as an example,to clearly influence the impact.Based on this,we explore the innovative path of entrepreneurial health food companies using Internet+.(3)Selecting three squirrels as typical cases for the development of entrepreneurial health food enterprises,and analyzing the growth process and stage division of the company,analyzing the growth experience of the three squirrel companies,from innovation,financing,publicity and The strategy and other aspects have raised the enlightenment of the successful development of the company.(4)In view of the problems existing in the growth process of entrepreneurial health food enterprises,the countermeasures and suggestions for growth cultivationand improvement are proposed,including: doing food safety work,controlling logistics costs,strengthening talent echelon construction,and ensuring cash flow safety.Reasonable financing,etc.