Accounting Conservatism,Management Myopia And Enterprise Green Technology Innovation

At present,China ’s economy has moved from a high-speed growth stage to a high-quality growth stage,and green is the background color of high-quality development,which can promote China ’s rapid economic growth.Green innovation aims to provide the possibility for the sustainable development of economy,environment and society,which has attracted more and more attention from all walks of life.Senior managers of enterprises play an important role in the implementation effect of green innovation.Because the R & D cycle of green innovation activities is long,and the output is mostly intangible assets whose value is difficult to determine,the risk and uncertainty of green innovation activities are large,and the financing constraints are serious.When facing investment decisions,senior managers will reduce the investment willingness of green innovation projects for self-interest considerations.At the same time,the specific information of innovation activities generally belongs to commercial secrets,transparency is not high,and information asymmetry is more serious.Accounting conservatism can alleviate information asymmetry and improve corporate reputation by improving information transparency.In addition,manufacturing enterprises are an important industrial sector of China ’s national economy.The development of the industry is related to the national economy and the people ’s livelihood.Therefore,it is necessary to explore the impact of accounting conservatism and management behavior on green innovation in manufacturing enterprises.This paper selects all A-share listed companies of manufacturing enterprises from 2015 to 2021 as samples to study the relationship between accounting conservatism and corporate green innovation,management myopia and corporate green innovation.The index of management myopia is measured by text analysis method,and further explores the regulatory effect of management myopia on the relationship between accounting conservatism and corporate green innovation,so as to provide reference for improving the green innovation level of the manufacturing enterprises in China.Through the empirical analysis process,this paper comes to the following conclusions.In China ’s manufacturing enterprises :(1)Accounting conservatism has a positive impact on corporate green innovation;(2)Management myopia has a negative impact on corporate green innovation;(3)Management myopia will weaken the positive impact of accounting conservatism on corporate green innovation.In addition,this paper further analyzes the research hypothesis based on industry attributes and enterprise nature,and draws the following conclusions : in non-heavy polluting enterprises and state-owned enterprises in the manufacturing industry,accounting conservatism plays a stronger role in promoting green innovation;in non-heavy polluting enterprises and private enterprises,management myopia has a stronger inhibitory effect on corporate green innovation.Finally,based on the above research conclusions,this paper puts forward policy recommendations from the macro and micro levels.At the micro-enterprise level,it is recommended that enterprises establish a sound salary incentive system,improve the quality of accounting information and internal supervision effectiveness.At the macro government level,it is suggested that government departments should improve the information disclosure mechanism,strengthen the support and supervision of heavy polluting enterprises and private enterprises,increase environmental protection subsidies and actively guide enterprises to carry out green innovation.