Case Study Of Taikang Home Xiangyuan Financing

With the improvement of the aging level,China’s health care market is expanding rapidly,and the health care industry has become a new economic growth point.In order to meet the needs of social elderly care,as early as 2017,the General Office of the State Council emphasized that it is necessary to build a new type of community elderly care service system "based on home-based elderly care,supported by community elderly care,and supplemented by institutional elderly care",and the status of institutional elderly care has become increasingly important.Taikang Home·Xiangyuan,as the first batch of elderly care communities in China and the first in Hunan to be invested and operated with insurance funds,has the characteristics of large-scale land occupation,complete service functions,integration of medical care and health care,and chain operation of migratory birds.This project will be launched in Hunan.A new model for elderly care in the region.Therefore,this paper selects the Taikang Home·Xiangyuan project as a case,and conducts an in-depth study of the financing model used in it,providing an example for the financing practice of my country’s health care industry in the future.Firstly,this dissertation starts with theoretical research,introduces the related concepts and operation mechanism of financing mode,and explains the financing theory of enterprises from the theory of priority financing,the theory of public products to the theory of new public management.Secondly,combined with case analysis,it introduces the project financing background,basic situation and profit mechanism,focuses on the project financing mode and financing characteristics,analyzes the impact of financial support on the development of health care industry from the perspective of project financing,and adopts qualitative and quantitative methods.The financing effect of Taikang Home·Xiangyuan was evaluated from two aspects of financial performance and social benefit performance.Without considering the construction period,the payback period of Taikang Home·Xiangyuan was calculated to be 4.08 years.Finally,the risks of Taikang Home·Xiangyuan financing are analyzed from the perspective of the project itself and the market environment.Based on the above analysis,we draw conclusions,and provide new ideas for the financing of the health care industry from three aspects: the experience summary of the PPP financing model,the optimization and improvement of the health care industry financing model,and the establishment and improvement of policies and systems that are compatible with the development of the health care industry.