Research On Financing Strategy Selection Of Home Appliances Enterprises Based On EVA/SGR Matrix

Performance growth is the basis for the survival and development of an enterprise.Through performance growth,enterprises can truly realize value creation and better achieve the goal of maximizing shareholder wealth.However,in the course of business operations,the company’s performance growth is too fast or too slow is not the best choice,companies need to choose the appropriate growth rate according to the external market conditions and their own financial situation,so that enterprises can achieve on the basis of value creation Stable and sustainable development.In addition,in the process of seeking development,enterprises are inseparable from financing strategies.How to choose a financing strategy suitable for their own development speed is also a key issue to be considered by enterprises.Therefore,this paper believes that the choice of corporate financing strategy should be combined with value creation and sustainable growth.The value creation of enterprises is not only sales growth and profit growth,but also needs to stand on the basis of sustainable development.Guarantee value creation.This paper takes Gree Electric Appliances,a listed company of home appliance enterprises,as the research object.Firstly,it analyzes the financing situation of Gree Electric in 2012-2017,mainly from three aspects: equity financing,debt financing and retained earnings.Then,by calculating the economic value added and sustainable growth rate of Gree Electric Appliances,the overall development of 2012-2017 is analyzed.Finally,based on the EVA/SGR two-dimensional matrix,the financing strategy of enterprises in different situations in the matrix model is studied.Select and analyze the problems in its financing strategy,and propose a financing strategy based on the EVA/SGR matrix model to provide a realistic basis for the company’s management to adopt corresponding financing strategies under different operating conditions.