| Consumption is closely related to people’s life.It promotes the development of social economy and becomes one of the catalysts for China’s economic growth.As a basic technology for informationization and intelligent development,the Internet is closely linked to the development of China’s market and industry.Internet technology not only helps enterprises to build multi-channel and multi-form online consumption platforms,effectively improve people’s consumption level,but also speeds up the speed of information dissemination,enabling consumers to choose customized,personalized and self-satisfying products,and effectively improving the structure of public consumption.After in-depth analysis of the current situation of public consumption structure under the background of cloud computing,big data,blockchain and Internet technology rapid development,in-depth excavation of obstacles and deficiencies encountered in the upgrading process of consumption structure,for scientific and effective optimization of consumption structure to provide strong practical practical solutions.This paper mainly takes the development of Internet technology as the analysis background,explores the impact of Internet technology on the consumption structure of residents in different periods and regions under this background,and analyzes the specific transformation process of consumption structure from multiple perspectives.Through the collection of provincial data and research references,dig out the data information closely related to residents’ consumption,analyze and find out the existing problems.Next,the development of Internet technology is taken as the influencing factor,and the price effect,market effect and income effect are combined to predict how this factor affects social and economic consumption in each region.The differences and similarities of this influencing path are studied based on the economic level,urban and rural areas and regions.Empirical analysis is based on 2008 to 2020 as the time interval,the relevant consumption data of 30 provinces as a data set,combined with panel quantile regression and other scientific measurement methods,to really find out the transformation process of China’s residents’ consumption structure in the rapid development of network technology.In addition,in the process of exploring the sample data set,differentiated analysis by region and time segment is also carried out,so as to mine more information of data value.Combined with the above analysis methods and processes,this paper has the following results: First,the rapid development of Internet basic resources,Internet users and Internet penetration rates have continued to improve.Second,from 2008 to 2020,the development of the Internet has promoted the upgrading of China’s household consumption structure.Third,the development stage of the Internet in China is analyzed.2013 is the period of rapid development of the Internet,and new forms of Internet business emerge endlessly,which has a profound impact on the consumption structure.Fourthly,in the process of network technology development,the Internet continues to promote the upgrading of consumption structure.In terms of promotion effect,the eastern region is stronger than the central region,and the central region is stronger than the western region.Comprehensive theoretical and empirical analysis verifies that network technology positively affects the improvement of consumption structure.Based on this,the next step will continue to build the emerging network technology platform to ensure the high-speed and balanced development of the Internet.Enhance the inclusiveness of Internet of Things and blockchain technology,and reduce the difference and imbalance of network technology between regions.At the same time,the ecological e-commerce platform should be reconstructed to improve sales growth,expand people’s income channels,ensure safe consumption process,increase people’s actual purchasing power,and realize the optimization and upgrading of consumption structure under the development of the Internet. |
