Research On The Optimization Of Marketing Staff Performance Management System In L Branch Of China Unicom

Nowadays,the level of science and technology is improving steadily,and the public puts forward a higher demand for information technology service,and the communication industry is facing more fierce competition.For communication companies,the focus of HRM is HRM and incentive.At present,enterprises try to use performance management theory to improve the level of comprehensive management.Starting from the perspective of performance management,communication enterprises must pay attention to improving employees’ service level and enterprise management ability,developing a sound performance management system,combining employee training and management,establishing a spiraling management mechanism,and motivating employees’ work enthusiasm.This thesis takes the marketing staff of L Branch of China Unicom as the main research object,and mainly studies the performance management of the company’s marketing staff.Literature analysis,questionnaire survey and case analysis are used to investigate the existing performance management system of marketing employees of L Branch.Through questionnaire survey,opinions and opinions of marketing employees of L Branch of China Unicom on the existing performance management system were collected.After summarizing the survey results,it was found that the key problems were that marketing employees could not fully understand the content of performance management,the design of assessment indicators was unreasonable,the lack of performance feedback and communication,and the inadequate application of performance management results.After studying the performance management problems of marketing employees of L Branch and their causes,reasonable solutions are pointed out,such as guiding employees to participate actively,optimizing the performance management system,using the balanced scorecard to transform the enterprise development strategy into performance assessment indicators,forming effective feedback on the performance management results,and applying the results into the performance management process.This thesis investigates and finds out the problems of performance management of marketing employees in L Branch of China Unicom.Based on the existing problems,the performance management system of marketing employees in L Branch of China Unicom is optimized with the help of the balanced scorecard method,and a more perfect and scientific performance management method is developed,which is conducive to solving the current performance management problems of marketing employees in L Branch of China Unicom.It can provide growth and career promotion paths for marketing employees of China Unicom L Branch,develop a more scientific and just performance management method,shape a fair and just working environment,and enable marketing employees to understand and support the performance management system from the bottom of their hearts,fully stimulate their work enthusiasm,and create better personal performance.Improve the comprehensive performance management ability of L Branch,and help to achieve the strategic objectives of China Unicom L Branch,and provide reference for other enterprises to achieve better performance management effect for marketing personnel,and make a contribution to improving the performance management level of the whole industry.