New retail models are emerging as the time goes,because the development of information technology and the rapid change of society and economies thrash the traditional retail industry and drive its transformation.Although new retail models bring huge benefits and convenience to consumers and retail enterprises,they also bring new financial risks.Thus,it is of great significance to scientifically evaluate and control the financial risks in the context of the new retail model to safeguard the financial of retail enterprises and improve the competitiveness.In this paper,YH Enterprise is selected,which is a leading company in the emerging retail industry.This research makes use of qualitative and quantitative methods to evaluate financial risks of YH Enterprise in the light of the new retail model.Firstly,the financial index method is used to identify and analyze financial risks of YH enterprise in the past five years,after it briefly describes the development history and financial status of YH enterprise in the new retail model.Secondly,the efficacy coefficient method is selected to establish the financial risk evaluation system of YH enterprise,and the evaluation results are derived.Finally,it analyzes the causes of financial risks of YH enterprise under the new retail model and proposes control measures for financial risks to deal with the risks when YH enterprise is developing into a new retail model.The research conclusions are as follows:(1)Financial index method found YH enterprises under the new retail mode development is too radical,cause inventory expansion inventory backlog,cloud and business management,internal shortage of funds,operating costs rose sharply,weak profitability,solvency,unreasonable financing way,are caused YH enterprise as a whole large financial risk.(2)The efficacy factor method found that the overall finance of YH Enterprise fell into the warning zone.Among those,profitability and growth capacity were the greater risks,and repayment was after.(3)The measures for financial risks of YH enterprises in response to the new retail model were made: optimizing financing channels,diversifying financing,slowing down the expansion,strengthening the management of operation capital,reasonably planning the investments of new retail,strengthening the cost control in all segments,improving profitability,formulating a reasonable dividend policy,and controlling the rate of dividend distribution.Taking reasonable and effective financial risk control countermeasures can make YH enterprises better carry out financing and investment activities,so as to improve the profit level of the enterprise,realize the stable development of the enterprise,and avoid the financial risks of the enterprise. |