Research On Supply And Demand Adaptation Of Black Corn Industry In Xinzhou City

Under the conditions of market economy,compared with the absolute supply measurement and demand-side balance,the process of mutual adaptation of supply and demand is more universal in practice.Therefore,this paper will carry out a study on the supply and demand adaptation of black corn industry in Xinzhou City.By summarizing the current situation of the black corn industry in Xinzhou City,the development status and business model characteristics of Company Y,and the current situation and characteristics of black corn market demand in Xinzhou City,the "demand side",based on the local consumer behavior,the problems and causes of the mismatch between supply and demand in the black corn industry in Xinzhou City were analyzed.The combination of supply and demand adaptation provides more clear countermeasures in line with market conditions and the development of the times for the development of black corn industry in Xinzhou City,so that the local black corn industry can develop sustainably and healthily.At present,Xinzhou City has a relatively mature system in all aspects of the black corn industry,and the development of the local black corn industry has reached a large scale.This paper takes the problem of industrial supply and demand adaptation as the research object,and uses the comprehensive literature analysis method,on-site interview method and questionnaire survey to study the supply and demand adaptation problem of black corn industry in Xinzhou City.Through the research on the development of black corn industry,agricultural industrialization and consumer behavior of agricultural products at home and abroad,the current situation of black corn industry in Xinzhou City is investigated and summarized,and the development status of Company Y in Xinzhou City and the characteristics of its business model in planting,production,processing and sales are summarized.Through the investigation and analysis of the current situation of black corn market demand and consumer behavior in Xinzhou City,282 valid questionnaires were sorted out,and the consumer demand side of local black corn products had a clearer understanding,and it was found that consumers had higher expectations for the improvement of black corn product quality,the price of black corn was more reasonable,the variety of black corn products was rich,and the nutritional value of black corn were all higher.Through the analysis and sorting of the interview content and the actual research content,and taking the theoretical basis as the basis,it is found that the problem of mismatch between supply and demand in the black corn industry is the contradiction between consumers and the current products in product quality,product price,product category,and purchase channel sales mode,and the causes of the mismatch between supply and demand in the black corn industry are: lack of high-quality and processed varieties in the homogenization of seed sources,planting technology to be popularized in the existing planting mode,weak product deep processing and storage technology,low comprehensive utilization rate of black corn products,The level of market development still needs to be improved.Finally,combined with the current situation of the industry in Xinzhou City,the "supply side" of black corn products represented by Company Y,and the "demand side" of black corn products and the analysis of the causes of the mismatch between supply and demand between the black corn industry in Xinzhou City and the consumers participating in the questionnaire,the supply and demand sides comprehensively gave the development countermeasures of the black corn industry in Xinzhou City in terms of production,processing,marketing and marketing.