Influencing Factors Of Farmers’ Willingness To Purchase Agricultural Insurance Under The Impact Of Natural Disaster Risk

Since the beginning of the new century,the frequent occurrence of natural disasters and the outbreak of food crises in many countries have threatened the survival of mankind.Agriculture itself is a weak and risky industry.Because of the seasonality and periodicity in agricultural production and operation,agriculture is easy to be affected by various natural disasters,which poses a serious threat to agricultural economic development and food security in our country.Henan Province has been seriously affected by natural disasters over the years,especially the heavy rain on July 20,2021,which has a serious impact on agricultural production and national food security.As an important grain production province,Henan province needs to strengthen the support and protection of agricultural production,mitigate the impact of natural disasters,and ensure the stability of agricultural production and national food security.As an important agricultural risk management tool,agricultural insurance can effectively transfer the economic losses caused by agricultural natural disasters,and ensure the steady development of agricultural economy and national food security.Farmers’ willingness to purchase agricultural insurance is the premise for agricultural insurance to play an effective role,so it is of great significance and reference value to study the relevant influencing factors of farmers’ willingness to purchase agricultural insurance for the introduction of agricultural insurance policies and sustainable development.In recent years,Henan Province has actively responded to the national strategic deployment of agricultural insurance development,strengthened agricultural insurance work,and constantly moved forward in the direction of high-quality development.However,the increase of agricultural insurance purchase rate of farmers is insufficient,resulting in the agricultural insurance that benefits farmers does not play its due advantage of policy compensation.Therefore,this paper aims to explore the influencing factors of farmers’ willingness to purchase agricultural insurance under the impact of natural disaster risks,and put forward policy suggestions conducive to farmers’ willingness to purchase agricultural insurance,tap farmers’ potential demand for agricultural insurance,improve farmers’ purchase rate of agricultural insurance,and promote the development of agricultural insurance towards high quality.From the perspective of farmers,this paper takes the impact of the 7.20 rainstorm natural disaster risk in Henan Province in 2021 as the research background,based on the risk impact theory,quasi-public goods theory,agricultural insurance demand theory and behavioral decision theory,this paper explores the influencing factors of farmers’ willingness to purchase agricultural insurance under the impact of the 7.20 rainstorm natural disaster risk in Henan Province.Five prefecture-level cities in Henan Province were selected to conduct field visits and questionnaire surveys on affected farmers and non-affected farmers respectively,which were used as research data samples.Firstly,the individual characteristics,agricultural insurance cognition level,agricultural production disaster status,satisfaction with agricultural insurance company service quality and government work evaluation of affected farmers and non-affected farmers in each prefecture level city of Henan Province were compared and statistically described.Secondly,the binary Logistic model is used to conduct empirical analysis on the sample data of surveyed farmers to verify the influencing factors of farmers’ willingness to purchase agricultural insurance under the impact of natural disaster risk.Finally,conclusions are drawn and suggestions are put forward for the development of agricultural insurance.Conclusions of the study: Through the analysis of the regression results of the dependent variable "whether farmers are willing to buy agricultural insurance",Whether farmers are affected by 7.20 rainstorm natural disaster,age,proportion of agricultural income in total income,type of risk preference,risk awareness level,understanding degree of agricultural insurance,affected area,service level satisfaction of agricultural insurance company,satisfaction degree of government work and trust degree of government work all have a significant impact on farmers’ willingness to buy agricultural insurance.Other independent variables have no significant effect.Suggestions are put forward as follows: strengthen the individual comprehensive quality of farmers,improve farmers’ risk cognition level,increase the publicity of agricultural insurance,improve farmers’ awareness of agricultural insurance,improve the post-disaster catastrophe risk decentralization management mechanism of agricultural insurance,improve the service level and claim settlement efficiency of agricultural insurance companies,strengthen the guidance of government to agricultural insurance policy,and improve the service level of government work.