Analysis Of Influencing Factors Of Purchase Intention Of Education Fund Insurance

At present,with the rising of education cost,the proportion of education expenditure in family expenditure is higher and higher.Therefore,in recent years,education insurance with the nature of bonus accumulation is more and more popular with parents.But at present,the education gold insurance on the market is not accepted by parents to a large extent,and the development of education gold insurance products has great limitations.Therefore,through the analysis of parents’ willingness to buy Education gold insurance,this study finds out the influencing factors of the willingness to buy Education gold insurance,and then provides feasible suggestions for the development of educational fund.The research content of the thesis can be divided into the following parts: the first part is the introduction,which describes the background and significance of the topic,and expounds the domestic phase through literature research The research status of Guan provides a theoretical basis for the following analysis.In the second part,determines the research ideas and methods,defines the relevant concepts,identifies the influencing factors of the willingness to buy Education gold insurance.In the third part,a questionnaire survey is carried out on the purchase intention of education gold insurance.Parents of students of different ages in Shenyang are selected,including parents of preschool,kindergarten,primary school,junior high school,senior high school and other stages.SPSS software is used to analyze the survey data,and the basic situation of the sample and the purchase situation of education gold insurance in Shenyang are analyzed Analysis.The fourth part makes an empirical analysis on the influencing factors of the purchase intention of Shenyang Education gold insurance.Using logistic model to analyze the data,this paper studies the factors that affect the purchase intention of education gold insurance.The main factors that affect the willingness to buy Shenyang Education gold insurance are the annual income of the family and whether the children have plans to go abroad.The last part,on the basis of the above analysis,puts forward suggestions to solve the problems,that is,insurance companies should increase publicity,carry out multi-level insurance product innovation,and improve service quality;students’ parents should change their own insurance concept,strengthen the understanding of education gold insurance;government departments need to improve the education gold insurance related laws Legal system,the establishment of education insurance regulatory system.