Research On The Intensity Of Tourism Investment In Ethnic Villages

With the implementation of the rural revitalization strategy and the deepening of tourism development,many ethnic areas in my country regard the development of tourism as the only choice for local people to get rid of poverty and become rich.Governments at all levels have also promoted the development of village tourism by introducing preferential policies and increasing financial investment.Against this background,foreign investors,self-employed households and even local villagers have all followed the news and invested in the development of village tourism.Looking at the development status of village tourism,it plays an important role in promoting the economic development of ethnic areas,promoting the upgrading of characteristic industries,improving the local ecological environment,and inheriting the culture of ethnic minorities.However,after conducting on-the-spot research and in-depth research,it was found that high-quality and high-volume tourism is not necessarily high,and the problem of tourism development in ethnic villages is reborn.Among them,the investment problem is the most critical and most easily ignored by people.In the process of tourism investment in ethnic villages,the phenomenon of blind investment and low investment efficiency often occurs,which makes the development of village tourism face difficulties,and the study of investment intensity can provide new ideas and methods for solving these problems.This research makes full use of economics,management and other multidisciplinary theories,combined with literature research,questionnaire survey,key interviews,AHP and other methods,and always adheres to the unification of theory and practice,the combination of qualitative and quantitative,and the intensity of tourism investment.The concept and characteristics,status,role and significance of the ethnic villages are analyzed in depth.On this basis,the influencing factors of the tourism investment intensity of ethnic villages are further explored,so as to construct a structural model of the tourism investment intensity of ethnic villages.Finally,suggestions and countermeasures are put forward on how to improve and optimize the investment intensity of village tourism.This paper studies the following three aspects:The first part is the question,which mainly covers the first to three chapters of this paper.First of all,by sorting out research results at home and abroad,it is found that although tourism investment in ethnic villages is a hot research topic,there are few researches on tourism investment intensity,and the research results concerning tourism investment intensity in ethnic villages are even rarer.Therefore,this paper can fill the theoretical gap to a certain extent through the systematic research on the intensity of tourism investment.Secondly,by drawing on the definitions of intensity related to physics,psychology,management and other disciplines,combined with the research ideas of this paper,the concept of "tourism investment intensity" is defined,and the basic characteristics of tourism investment intensity are analyzed emphatically..This paper defines "tourism investment intensity" as: "tourism investment intensity refers to the degree of satisfaction of local investment needs and the comprehensive benefits generated by the investment subject when investing in a certain region and its tourism projects.The four characteristics of suitability and efficiency.”Finally,this paper starts from investment intensity is an important factor that cannot be ignored in the tourism investment system,paying attention to investment intensity is an important way to solve the dilemma of tourism investment,and paying attention to investment intensity is the key to realizing the sustainable development of villages.Important guarantee These three aspects illustrate the significance of studying the intensity of tourism investment.The second part is the analysis of the influencing factors and the construction of the structural model,mainly including the fourth and fifth chapters of this paper,which are also the core chapters of this paper.Based on the literature analysis,this part adopts the empirical analysis methods of key interviews and questionnaire surveys,and summarizes the survey results through field surveys on four typical villages in Enshi Prefecture,namely Baique Mountain,Fengxiangpo,Wujiatai and Yingshang Village.Through analysis,an index system of influencing factors of tourism investment intensity of ethnic villages has been constructed,covering 5 first-level indicators and 18 second-level indicators.Through the analytic hierarchy process,the relative weight of each influencing factor is obtained by relying on expert judgment,so as to find out the focus of village tourism investment intensity.On this basis,starting from the five dimensions of demand intensity,scale intensity,time intensity,space intensity and benefit intensity,a structural model of tourism investment intensity including "investment intensity core part" and "investment intensity influence part" is constructed.And its operation mechanism is analyzed in detail.The third part is the countermeasure and summary,covering the sixth and seventh chapters of this paper.This part puts forward targeted and practical countermeasures around the question of "how to improve and optimize the investment intensity of village tourism",namely strengthening policy guidance,expanding investment scale,strengthening investment synergy,controlling investment moderation,strictly preventing investment risks,increasing investment Large-scale investment supervision and promotion of benefit balance.Then,the research of this paper is summarized,and the future in-depth research on the tourism investment intensity of ethnic villages is prospected.