Research On The Performance Evaluation System Of G Bank A Sub-branch Based On Balanced Scorecard

With the development of global economic integration,the financial system has been continuously reformed and deepened.Against the background of the rapid development of Internet finance,the competition in the banking industry has become increasingly intensified.Compared with large state-owned banks and joint-stock commercial banks,city commercial banks are far behind in terms of business development and internal management.For city commercial banks,how to improve their market share,management level and profitability to avoid being eliminated by the market has become an urgent problem to be solved in their future development.As an intuitive and effective management method,performance appraisal can help city commercial banks improve their core competitiveness and achieve sustainable and high-quality development through its positive incentives and negative constraints.A scientific and orderly performance appraisal system can discover deep-seated problems in operation and management through a series of management processes such as appraisal system design,application in management,and result presentation,and solve and improve the problems by optimizing the performance appraisal system.It can not only improve the work enthusiasm and professional quality of employees,but also provide strong support for the future development of city commercial banks.As the largest managed sub-branch of Bank G,Sub-branch A has certain advantages over other sub-branches in terms of business development capability and internal management level.However,the performance appraisal system of Sub-branch A is still at the beginning of the establishment of the sub-branch.It mainly uses financial indicators and business development indicators as key evaluation indicators.It focuses on short-term development and ignores long-term development,and focuses on performance and ignores employee growth.A more scientific system is urgently needed.A perfect performance appraisal system helps the branches of Sub-branch A achieve sustainable and high-quality development.This thesis takes the performance evaluation system of Bank A branch of Bank G as the research object,analyzes the current performance appraisal system of A branch,combines the questionnaire survey feedback information,finds out the main problems in the current appraisal system,analyzes the feasibility and necessity of implementing the balanced scorecard performance evaluation method,and improves the performance appraisal system of A branch by building a performance appraisal system of four dimensions: finance,customer,internal operation and learning and growth.Finally,the safeguard measures that need to be established for the implementation of the balanced scorecard performance appraisal system of the A branch are proposed to effectively promote the implementation of the optimized performance appraisal system.Based on the research on the performance appraisal of sub-branch A,this thesis redesigns the performance appraisal system of sub-branch A based on the balanced scorecard assessment system,which can help sub-branch A to improve internal management and achieve strategic development goals.Other sub-branch branches or head offices and branches of commercial banks can provide reference for performance appraisal methods and index setting.Performance appraisal is a management method that integrates business development and internal operation management.How to establish a scientific,reasonable and perfect performance appraisal system is an issue that every enterprise should focus on.The discussion is not yet in-depth and perfect,and the follow-up needs to continue to improve the discussion of this article according to the actual situation.