Research On Marketing Strategy Of Green Agricultural Products Of T Company

Developing green agriculture is an important measure for promoting agricultural modernization,realizing agricultural and natural environment development in harmony,improving agricultural quality and improving farmers’ income.Green agricultural production is one of the key points of developing green agriculture.In our country,under the guidance of the development of green agricultural policy,the production of high-quality and excellent varieties of green agricultural products has made certain achievements,and also makes the competition of green agricultural products market more intense.However,some producers of green agricultural products lack modern marketing theory and practical experience,which leads to difficulties in the market sales of green agricultural products.Therefore,as green agricultural products producers,how to absorb more advanced marketing concepts,reform the traditional marketing mode,use modern marketing means,improve the market competitiveness of green agricultural products is a practical problem worth studying.This paper takes T Company as the case,takes T Company’s marketing strategy of green agricultural products as the research content,uses typical 4P marketing mix theory and STP theory,focuses on analyzing the macro and micro environment of T company’s green agricultural products market,and starts from the actual marketing situation of T company’s green agricultural products.This paper summarizes the main problems existing in the marketing of T company’s green agricultural products,and puts forward STP strategy analysis,4P combination marketing strategy,relationship marketing strategy and safeguard measures to realize marketing strategy for T Company’s green agricultural products.